Page 62 - EM - EXPORT MAGAZINE PERFUMERY EDITION

EVENTS

coSmoproF

worLdwIde 2024

THE GLOBAL CELEBRATION OF BEAUTY!

Held at the Bologna Fair District between 21 and
st
24 March 2024, Cosmoprof Worldwide has a new
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format this year, with the coordinated opening of all
pavilions on the same day, Thursday, March 21 , to
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facilitate a multi-channel approach. Cosmopack and
Cosmo Perfumery & Cosmetics is open for 3 days
and closes on Saturday 23 March.
rd
The pavilions dedicated to the professional channels
of Cosmo Hair Nail & Beauty Salon are open for 4
days and close on Sunday 24 March. The opening
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of all pavilions on Thursday facilitates contacts
between companies and international operators
across all distribution channels.

new opening days to better Germany, Greece, India, Indonesia, Ireland, Japan,
Korea, Latvia, Poland, Romania, Spain, Sweden,
Taiwan Region, Turkey, Ukraine, UK and USA.
meet professionals’ needs Newcomers are Estonia, Norway, the Pacific Islands,

Palestine and Singapore.
Visitor registrations and online ticket sales are also
A significant change is that the fair is closed on showing very positive results: since September, the
Monday, reflecting actual transformations in the Cosmoprof website has recorded over 1.7 million
professional channel: Monday is a working day views from approximately 217 countries and regions
for most professional salons. Salon owners and worldwide. This increased interest is thanks to the
operators of beauty centres have the opportunity to promotional campaigns activated in recent months
visit the fair on Thursday and Friday, usually the days on the main digital channels.
most dedicated to business. The official social media profiles of the event are also
This 55 edition promises highly positive results, experiencing steady growth, totalling over 400,000
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with over 3,000 companies from 67 countries having followers. Online ticketing was activated earlier than
confirmed their presence (+4% compared to 2023) in previous years, resulting in significant growth
and the exhibition area is sold out. compared to last year, especially in registrations from
Over one-third (35%) of the total exhibitors are abroad. Under a month from the start of the event,
showcasing at Cosmoprof for the first time, while 30 visitors from over 110 countries had registered.
country pavilions confirm the international appeal Cosmoprof reaffirms its status as a global reference
of the event, there with the best production from for suppliers, manufacturers, brand owners, buyers,
Austria, Brazil, China, the Czech Republic, France, distributors, retailers and operators, at an exciting

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