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COMPANY

GOTHA COSMETICS

A GLOBAL PRESENCE WITH THE POWER

OF GEOGRAPHICAL EXPANSION

A partner to the

most innovative

and fastest

growing beauty

brands worldwide

Gotha Cosmetics is a leading Italian contract manufacturer in colour cosmetics that has achieved rapid growth since its creation
in 2005, as a spin-off of a high-end skincare company. Today it is partner to the most innovative, fast-growing beauty brands
worldwide, inspiring them with innovative, disruptive make-up products. Through which they can engage, delight and surprise
final consumers. Gotha is based near Milan, Italy, and has sales and marketing offices in Paris, New York, San Francisco,
Suzhou and Shanghai. Its value system is built around customer-centricity, agility and service excellence, allowing long-term
partnerships to be created. In the last two years, Gotha has significantly consolidated its supply chain and geographic expansion
to strengthen its role as a leading, one-stop cosmetic manufacturer. The company’s commitment is to add value to its business
and to its partners’ business to scale up and expand, while investing in innovation and technology. The constant drive for
innovation enables Gotha to meet changing consumer demands, incorporate scientific advances and stay ahead of trends.

Acknowledging and celebrating diverse beauty
standards is a key aspect of Gotha’s consumer-
centric vision. This involved offering a wide
range of products that cater to different skin
tones, types and cultural backgrounds. In the
words of Ilaria Prencipe, Gotha Cosmetics Global
Product Development Manager & US Marketing,
their beauty products “encourage experimentation
and playfulness, allowing
individuals to explore
Gotha at Make Up in Los Angeles different looks and styles,

Present at Make Up in Los Angeles on 14 and 15 and break away from
February 2024, with the claim Be you-Nique, traditional norms.”
Being unique is better than being perfect, Gotha
presented its new collection which reflects the
evolving preferences of modern consumers who
value self-expression and authenticity, emphasizing
personalization, innovation, and a deeper connection
between individuals and the products they use.

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