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R E P O R T

SAudI ArABIA SpA

And SALon mArkeT:

The rISInG STAr

oF The FuTure

VALÉRIE KAMINOV – BIOGRAPHY
Trailblazer, entrepreneur, advisor and business
strategist are just some of the ways to describe
Valérie Kaminov, Founder & Managing Director
of International Luxury Brand Consultancy.
Valérie’s enviable reputation in the world
of international beauty, stems from her highly
effective approach to developing brands.
Her forward-thinking acumen and smart strategies
are based on an innate insight into global markets,
an ability that has led her to take brands to up-and-
coming beauty destinations before others.
This deep understanding of the industry, how to
position products, where to go, who to speak to and
how to get results has made IL Brand Consultancy
the go-to company for beauty brands looking
to grow their business around the world.
Since establishing her influential consultancy, Saudi Arabia has one of the highest consumption rates for cosmetics in the world
Valérie has successfully steered emerging talents to and is the leading consumer of skin and haircare products in the MEA region. For
global recognition, re-established well-known names, this reason, it offers many opportunities for brands, and the consumer shift to
advised on growth plans and introduced a host clean beauty means that there is also space for new brands to penetrate this fast
of beauty brands to new distribution channels. growing and buoyant market. A quick look at the statistics reveals just how quickly
She has been instrumental in the transformation the landscape in Saudi Arabia is moving and why we can’t afford to be out of touch
of many businesses around the world and always with what’s happening in this vibrant market.
on the belief that profitable market entry
and sustained growth require the right partners. An overview of the market and its consumers
It is why she is regarded as one of the most Revenue in the Saudi Arabian market amounts to US$5.95bn in 2024 and is projected
well-connected people in the industry. to grow by 4.22% annually (CAGR 2024-2028). The market’s largest and best
Having been at the forefront of the global performing segment is Personal Care, with a market volume of US$2.67bn in 2024.
cosmetics industry for over 25 years,
Valerie’s thought leadership and knowledge have led
her to be a regular contributor to Export Magazine,
creator of Connect Beauty, host
at the IMF Convention, developer of the Cannes
Duty Free programme as well as author of the
informative market-focused Inside Cosmetics
Collection that have become required reading
for brands looking at global expansion.
From launching brands on the international
stage to being a business intelligence resource,
Valérie’s rare combination of skills make her
an exceptional consultant and advisor.