Page 80 - EM - EXPORT MAGAZINE PERFUMERY EDITION

EVENTS

pAckAGInG premIere

& pcd mILAn

A UNIQUE EVENT FOR THE LUXURY

AND BEAUTY INDUSTRIES

leitmotiv of the edition: “Our goal is President of Korean brand Amorepacific
to impress our loyal community of will be the keynote speaker. The speakers
industry professionals. We are looking worth mentioning, who will enliven the
forward to an inspiring edition which extensive schedule of talks, include
will reveal pioneering packaging driven Karim Rado, Brand General Manager of
by the latest progresses in responsible Garnier. Furthermore, Elena Ornaghi,
innovation and smart design”, says Pier Creative Coordinator of Veralab, will
Paolo Ponchia, Founder and Director be on stage during the presentation of
of Packaging Première. What makes the winning projects of Avant-Garde as
the event unique is the opportunity part of the jury for the design category.
for visitors - professionals, designers The Avant Garde project is once again
and brands - to find innovative and evolving, involving exhibitors, design
sustainable solutions for the packaging and branding agencies, material
of beauty, perfume, cosmetics, personal manufacturers, deluxe packaging
care and luxury products. PCD showcases suppliers and start-ups with the purpose
the best suppliers of primary packaging of developing materials or products
such as airless systems, bottles, caps, that are considered worthy in terms
glass and plastic packaging, sampling of innovation, social and environment
technologies, tubes, valves and pumps, benefit. The 2024 edition of Packaging
while Packaging Première include the Première and PCD Milan will be a truly
top names from raw materials and immersive and interactive experience,
intermediates, finished products, that will engage all five senses. Visitors
complements and trimmings, and will embark on a journey through
packaging services. In addition to the olfactory art, pastry mastery and digital
exhibition space, Packaging Première creativity. Like a sensory symphony,
& PCD Milan also provides a key to Packaging Première and PCD Milan have
interpreting the most relevant and developed the Home Fragrance project:
Packaging Première & PCD Milan is latest topics in the realm of packaging a sweet-inspired room fragrance
gearing up for its upcoming edition, from a cultural point of view. Among developed in collaboration with pastry
scheduled from May 21 to May 23 the conferences not to be missed, the chef Gianluca Fusto, the students of the
2024 in Milan. The leading event for one led by Kiko on May 22 and another Italian Perfumery Institute, CFF Creative
nd
deluxe packaging offers a unique one focusing on the top trends of the Flavours & Fragrances, digital artist
opportunity to bring to the spotlight Far East market, with a special analysis Vincenzo Marsiglia, New Genius Glass,
high-end packaging solutions for the on Korean cosmetics, recognised as a Cerve, Crona & Fratus, Valtenna with
luxury and beauty industries. Creativity, global excellence: Jungwon Heo, Lead Fedrigoni paper, Grafical with Fedrigoni
technology and sustainability are the of Creative Center and Senior Vice Self-Adhesive and Luxoro.

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