Page 78 - EM - EXPORT MAGAZINE PERFUMERY EDITION

LAUNCH

MOLTON

BROWN

A MODERN TAKE ON

THE CLASSIC FOUGERE The collection comprises a Bath & Shower Gel, Eau

de Toilette and Eau de Parfum and uses the highest
IN TRAVEL RETAIL quality ingredients to create a fresh aromatic
experience, where the wild meets the refined.
The Eau de Toilette features a reviving hit of wild
mint and basil, while lavandin – a more powerful,
greener variety of lavender – brings the unique
Molton Brown twist. Orris root balances against rich
sandalwood and tonka bean for an unexpected and
contemporary fragrance. For the Eau de Parfum,
the signature note is creamy nutmeg to create a
warm balance to the mint, which leaves a naturally
sophisticated impression.
Like all Molton Brown products, the Wild Mint &
Lavandin collection is cruelty-free and created in the
brand’s carbon neutral factory in Hertfordshire.
Travel Retail Sales Manager Sophie Sponagle
describes the new collection is these words: “This
vibrant new collection encapsulates the spirit of
adventure which is inherent in the travel retail market,
while also delivering the premium experience and
sustainable excellence which are at the heart of the
Molton Brown offer.”

The freedom of
Created by Senior Perfumer Nathalie Koobus,
the new fragrance is a modern take on the classic adventure with the
fougère. Travelling shoppers are offered this crisp,
Wild Mint & Lavandin, which gives a stimulating yet new wild mint &
exhilarating and untamed scent in its latest collection,

soothing experience bringing to life the freedom of Lavandin collection
off-grid adventure.

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