Page 34 - Export Magazine

C OMP ANY

My.oRGANICS

launches MY.PURE

A professional
soothing line

for a deep green

everyday life

MY.PURE: INNOvATIvE The new My.puRe line formulated by MY.ORGANICS
LuMINeSCINe AND LACTIL® contains up to 98.75% of ingredients of natural origin
TeChNoLoGy
The entire line is formulated with the highest quality raw materials and certified
with up to 98.75% natural ingredients organic or biodynamic ingredients.
and is enriched by the innovative
technology of LUMINESCINE A professional, delicate and soothing line,
and the LACTIL® blend. vEGAN-friendly and AIAB certified, which guarantees
LuMINeSCINe is the first the adoption of a production methodology that involves
natural active complex based
on plant photoluminescence. the use of a low environmental impact production chain.
This technology is derived from MY.PURE deeply cleanses and leaves hair shiny
mullein flowers which absorb and soft, perfect for frequent use.
UV radiation, transform it and
re-emit it into a new light source.
LUMINESCINE, COSMOS approved The active complex contained in the The humectant solution LACTIL®,
(Certification for Organic and MY.PURE formulas penetrates the hair on the other hand, acts on the
Natural Cosmetics) exploits the fiber and makes the hair more radiant, Natural Moisturizing Factor (NMF)
luminescent properties of the shinier and healthier, protecting it from of the scalp and hair without
plant phytocomplex of flowers. damage from the sun’s rays. weighing it down.

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