Page 36 - Export Magazine
P. 36

C OMP ANY


                               pARLuX AT CoSMopRof


                      WORLdWIdE BOLOGNA 2023:


                           AN uNDISpuTeD SuCCeSS!




               The most important beauty world trade fair registered
                     the return to normality, with record attendances

                             concerning both exhibitors and visitors!

                            Parlux booths and products were always

                                     very crowded and appreciated!






























            The new Parlux advertising campaign   negative emission and therefore
            “ Test it! It is powerful, reliable and   the elimination of static hair) and
            lightweight” contributed to make the   the HFS system (hair catching system to
            Parlux booths even more a real stopping   keep the hairdryer cleaner and efficient
            point both for professionals, who     in time); all the Parlux hairdryers are
            are already Parlux lovers and for     available in new color versions, always
            newcomers to the hairstyling world.   modern and trendy, suitable for any
            The Parlux Digitalyon®, the most      personal taste or decor in hair salons.
            recent model in the wide range of     Visitors gladly received the invitation
            professional hairdryers proposed      to test the Parlux quality hairdryers
            in the more than 45 years of          also thanks to the presence of
            Parlux’s activity, was at the centre   the Threedom group hairstylists
            of presentations, requests for        who generally take part in live shows
            information and practical tests.      and events in Italy and abroad
            There can be no doubt that this       and on this occasion, presented
            model represents the best tool        their trendiest hairstyles.
            at the disposal of hairdressers for   In these areas, visitors could also
            them to work as best as possible.     directly obtain some Threedom group
            A new concept professional digital    hairstyling services, with the use of   with their favourite hairdryers,
            motor, powerful (2400 Watt) lightweight,   the PARLUX Digitalyon® hairdryers. .  testifying once again how this
            reliability, ergonomics, perfect balance   There were also some fun moments   Italian hairdryer brand “is probably
            and exclusive systems such as the     when Italian and foreign “Parlux lovers”   the best hairdryer all over the world...
            Air Ionizer Tech (optimizing the ion   stopped to take photos and selfies   until the next Parlux model!”)



                                                        34   www.exportmagazine.net
   31   32   33   34   35   36   37   38   39   40   41