Page 39 - Export Magazine
P. 39
C OMP ANY
DISCoVeR youR TRue
zeRo LIfT eSSeNCe
A new professional line of tonalizers
lightened or bleached hair. By mixing Clear with the other
In addition thanks to its complex shades it will be possible
of plant Keratin, it moisturizes, to obtain customized shades
nourishes and conditions; and create infinite trendy effects.
hair will also be glossy and shiny. The creativity of the hairdresser
The high standard of quality who uses Essence will reach
of the toning cream activator its highest levels of expression!
with a stabilized formula based Blonde, bronde or brunette?
on Jojoba Oil and Cacao Butter, All you have to do is choose
allows protecting the hair during and experiment with Essence.
the whole colouring phase.
Its creamy, comfortable and delicate
texture improves the performances
of the product and the stabilized
formula ensures the faithfulness
of the volumes indicated over
time. Roverhair has always put the
environment and its inhabitants first,
Essence is the new professional line creating products that are effective,
of tonalizers in cream from Roverhair. functional and of high quality
These ten shades in a cream gel and for sustainable beauty.
the toning cream activator are the The use of organic and plant
ideal ingredients to create highlights, ingredients emphasize and represent
mèches, balayage and tone-on-tone the determination of the brand
effects, ensuring a zero lift effect – to increasingly incorporate the
without lightening or damaging philosophy of clean beauty.
the natural colour of the hair. There are three sets of shades
The acid technology without inspired by the colours of nature
ammonia at the base of Essence and which enhance the natural
allows tonalizing the lengths. nuances of the hair.
Preserving the hair structure
without damaging the cuticle
for an incredible gloss effect.
Application is simple thanks A premium Italian haircare brand made by passionate people for inspired
to its fluid texture ad the highly hairdressers. Founded in 1975, it is based on the values of a family business.
concentrated formula guarantees Today, thanks to its own formulation and production technologies, it is
depth of reflection up to 20 washes. considered a leader in the creation of functional and effective professional
This new system, of professional products. An ethical choice to offer products of the highest quality while
demi-permanent colouring - without respecting the environment and the people who live in it. A new path
ammonia, PPd, parabens or resorcin towards the philosophy of “clean beauty”, where the focus is on “less is more.”
– neutralizes the undertones after The butterfly in the logo is a symbol of transformation and evolution of beauty.
lightening, revives the lengths Its delicate gracefulness and its harmonious, varied and evocative shapes
after colouring ad contrasts suggest an uncontaminated idea of beauty.
the yellow-orange tones on blonde,
37 www.exportmagazine.net
