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C OMP ANY

CoVeRpLA ReINfoRCeS ITS

pReSeNCe oN The ITALIAN MARKeT

wITh The houSe of ReyNALDI

When the famous house of Reynaldi decided last year

to enhance its fragrance offer, it called on Coverpla’s

Italian subsidiary to help. Thanks to this partnership,

four new fragrances were born using catalog references:
bottles, caps, pumps and pump covers

Created by Doctor Reynaldi more than 40 years ago, the Turin-based house So MuCh MoRe ThAN A STANDARD
has carved its place as a leader on its domestic market for cosmetics products OFFER: A FULL SERvICE
for which it manages the development from A to Z, right down to formulation. For these four fragrances, the brand
Today, the company stands out for its commitment to nature and society. chose the Elsa bottle in a 200ml format
A year ago, it decided to enhance its fragrance collection with the addition of and Laura in its 50ml version, both paired
Bois Tonic, Rose Taif, Blossom and Tiaré, making them “modern and elegant.” with the Vintage cap in mat black and
silver-colored pumps and pump covers.
CoVeRpLA, The pARTNeR that offered the consumer a beautiful Coverpla acted as a design advisor and
foR peRSoNALIzATIoN object to display in the bathroom orchestrated its art of personalizing
The brand’s brief consisted or as a gift or a little self-indulgence. products through the mixing and
of modernizing its cologne “We wanted a product that was matching of the components. For this
and eaux de parfum collections particularly elegant with purely development, the Vintage cap acts as
in line with market trends. defined lines that would seduce a common thread linking the various
The idea was to create a product both the Italian and international references. To this is added the elegance
that was not just sensorial but markets.” explain the brand. of an intentionally minimal label.

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