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EVENTS

CoSMoPRoF CBE ASEAN 2024

New business opportunities to enter into

the South-East Asian market

The Beauty & Personal Care market in third edition from 13 to 15 June 2024, in
Southeast Asia is projected to generate the Queen Sirikit National Convention
revenue of US$34.22bn in 2024 with Centre in Bangkok. The exhibition is
an expected annual growth by 2028 of recording impressive growing results year
3.30%, according to latest research from after year, and it is becoming a reference
Statista. Local consumers are spending event for stakeholders interested in the
more and more for their personal care evolution of beauty market in Southeast
and cosmetics daily routine. Referring Asia. The last edition hosted more than
to distribution channels, online sales are 1,000 exhibitors and brands, 57% of them
anticipated to contribute 20.4% of the coming from overseas countries.This year,
total revenue in the Beauty & Personal we expect an even more remarkable
Care market by 2024. For brands and turnout, spanning over 22,000 square
companies wishing to take advantage meters, featuring 1,500 brands, and
from the positive economic scenario, welcoming 14,000 visitors. For 2024,
Cosmoprof CBE ASEAN represents companies participate from Argentina,
a unique opportunity to boost their Australia, China, France, Hong Kong, Italy,
business. The exhibition will celebrate its Japan, Korea, Malaysia, Portugal, Taiwan,

Thailand and many others. Cosmoprof
MARKET SCENARIo AND NEW CoNSuMERS HABITS CBE ASEAN aims to foster seamless
Demand for premium & luxury items demand represents the 28% of the Thai connections between the supply
market in terms of revenue. The increase of average income, as well as the greater and demand sides. The Cosmoprof-
financial independence for women, are impacting positively on products with signature Buyer Program, serves as a
higher quality and safety standards. Cosmoprof CBE ASEAN is facing local market crucial initiative to promote meaningful
needs adapting its offer and tools and proposing dedicated special areas with connections between exhibitors and
specific partnerships and initiatives. The SPA sector is a fundamental driver of esteemed buyers, both locally and
Thailand’s tourism industry, thanks to its rich tradition of natural therapies and internationally. Building on this success,
treatments. Thailand is renowned as one of the most sought-after destinations 2024 Cosmoprof CBE ASEAN will host
in the global wellness sector. Thai SPA offers a wide range of treatments, from over 300 buyers, l primarily coming
traditional Thai massages to modern wellness techniques. Following the growth from Thailand, ASEAN countries,
of the segment, for the first time Cosmoprof CBE ASEAN and World SPA & Europe and the Middle East,
Well-Being Congress will take place simultaneously and in the same location. representing diverse industries
and opportunities for collaboration.

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