Page 20 - EXPORT MAGAZINE MULTISECTOR

INTER VIEW

ITELy

A CuLTuRAL EMBLEM

A journey around the globe to share

Italian beauty’s core worldwide

We empower individuals to letting individuals infuse their cultural
express their unique identities, nuances into their style, forming
akin to selecting a signature outfit a diverse global fashion mosaic.
or relishing a delectable meal.
It’s about embracing diversity while EM: Is having your own production
remaining rooted in our Italian essence. sites and a significant R&D division
a competitive advantage?
EM: What path have you taken FI: Undoubtedly, controlling
towards increasing globalization production and research is pivotal.
while keeping your DNA unchanged? It’s not merely about crafting products;
FI: Our globalization journey doesn’t it’s about sculpting experiences
dilute our essence but rather shares that elevate the hairstyling’s artistry.
Italian beauty’s core worldwide. Centralizing production and
We recognize that every culture R&D fosters an environment
interprets style uniquely, of innovation and excellence.
which fortifies our appeal. Collaborating closely with
By embracing diversity and inclusivity, hairstyling professionals ensures
we offer a gateway to Italian each product meets stringent quality
elegance transcending borders. and performance benchmarks.
Whether in Milan, New york, or Tokyo, This synergy of creativity and technical
our products articulate the universal acumen enables us to anticipate
language of sophistication and luxury. market trends and deliver pioneering
Staying true to our DNA means solutions exceeding expectations.
FRANCESCO IOPPOLO,
EXPORT DIRECTOR,
ITELY HAIRFASHION

EXPORT MAGAZINE: What are the main
recognition codes through which your
company communicates its identity?
FRANCESCo IoPPoLo: ITELy isn’t
just a brand; it’s a cultural emblem.
It encapsulates our profound ties to
Italian heritage and craftsmanship.
When you hear ITELy, it conjures
more than hair products; it embodies
a lifestyle merging Italian elegance
with avant-garde fashion.
Our brand identifies in the fusion of
tradition and haute couture, interpreting
artisanal finesse, authenticity, and
sophistication inherent in Italian style.
A successful participation at Cosmoprof NA, Miami Beach

18 www.exportmagazine.net