Page 24 - EXPORT MAGAZINE MULTISECTOR
P. 24
INTER VIEW
My.CuRLINg
is the new line with an exclusive 100% natural
active ingredient developed especially for curly hair
by My.oRgANICS
MY.CURLING is the first complete
line conceived wholly for curly hair.
The active ingredients present in the five
products of the line work in harmony
to give elasticity and hydration to the
hair, giving it a healthy and luminous
appearance. The formula with natural
active ingredients and raw materials
of very high quality is in line with the
brand’s philosophy which aims
to seek out natural but innovative
and sustainable ingredients.
This approach aims at the formulation
of products without substances that
are damaging for the health but at the
same time with the highest standards
of innovation and quality which are the
basis of the work of My.ORGANICS.
THE SyNERgy oF NATuRAL
INgREDIENTS FoR THE
WELL-BEINg oF THE CuRLS
The main ingredients include proteins
of hydrolysed seeds of baobab, which
are moisturizing, protect from free
radicals and are rich in omega 3;
extract of mallow leaves, which are
moisturizing and soothing and keep hair
healthy; the extracts of althea
root, which is antioxidant., and creating a protective film that preserves SHAMPOO, thanks to the proteins
of carrot, which is regenerating. it from further damage and leaves of hydrolysed sees of baobab,
Lastly, achillea to strengthen and it more supple and glossy, thanks to it is nourishing and volumizing
rice proteins to give volume. the high power of moisturization. and helps repair in depth.
What makes the formulation of the My.CURLING, the products in the range: CONDITIONER, to be used
whole line innovative is an exclusive POWDER, an innovative blend of after the shampoo to complete
100% natural active ingredient: a herbs in powder to mix in water for its action, it helps leave the surface
complex based on three essential an intensive after.-shampoo treatment; of the hair silky-soft and glossy.
amino acids (Sodium PCA, Arginine moisturizing and protective, SPRAy, rich in natural protective
and Proline) which together with the it helps detangle knots. active ingredients, it repairs,
hydrolysed proteins of rice, defends, The compound creates a protective film restructures and gives
strengthens and completely regenerates on the hair which retains moisture and strength and elasticity.
the hair. This formula allows restoring nutrients in the hair fibres, leaving the GEL, to use before drying, it gives
the natural protein structure of the hair, hair visibly fuller-bodied and strong. great staying power to the curls.
22 www.exportmagazine.net