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INTER VIEW

HSA

SoARS CoNFIDENTLy

ToWARDS AMBITIouS goALS

New significant profiles join of the well-known Italian company based in Varese:
Giannandrea Marongiu Creative Ambassador and Simone Sighinolfi Chief
Commercial Officer of the Brand Division

the image of these public figures.
A CONVERSATION WITH Our icons, like Sofia Loren, Claudia
Cardinale, Anna Magnani, have been
gIANNANDREA MARoNgIu a source of inspiration for me to create
AND SIMoNE SIgHINoLFI unique looks. For Drew Barrymore, for

instance, I was inspired by Monica Vitti.
My experience in the fashion sector also
a certain type of hairdresser, someone played in my favour.
who is not only creative but also has a
solid professional background, and I EM: What has this first approach
think that I can bring to Italy that touch with HSA been like?
of glamour and the red carpet – the style gM: It has kicked off at my usual rhythm,
of American Vogue, to put it simply – in which I will never be able to lose, as I am
order to give that added value which is driven by enthusiasm and the desire to
important in any creative process. accomplish things fully and effectively;
I am delighted because the company
EM: In America you were awarded the believes in me, offering me the artistic
prestigious Hollywood Beauty Award: and stylistic direction and the creation
were you surprised or flattered by this? of the image of the Brand Division.
gIANNANDREA MARoNgIu gM: What can I say…I worked with the I am working relentlessly, in great
CREATIVE AMBASSADOR greatest American stars, starting with harmony with the marketing and sales
the very young Scarlett Johansson, as departments, so that the first results can
well as Cameron Diaz, Drew Barrymore, be seen immediately. I arrived about
EXPORT MAGAZINE: Welcome back Eva Mendez, and others. I got into the 100 days ago and as you can see, we
to Italy! Straight from the uSA, here circuit of superstars because – and have already accomplished a number
you are with HSA, taking on the role this is a secret I revealed at the awards of important photo shoots, books
of Creative Ambassador of the brands ceremony – I added elements from and support material for the two
owned by the group: Nouvelle and the visual culture acquired in Italy to main brands, Esla and Nouvelle.
Esla. How are you experiencing this
special moment, both for your career
and at a personal level?
gIANNANDREA MARoNgIu: After 28
years of bustling and highly successful
activity in the United States, with the most
important international groups, I realized
that the time had come to turn over a
new leaf and come back to Italy, learning
from all the experience I had matured in
the world of fashion and beauty in New
york. In the States I was able to showcase
my Italian savoir-faire and expertise of

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