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C OMP AN y

THE NEW ETHoS® AND PARLuX

ELySIuM® HAIRDRyERS

Presented at CoSMoPRoF Worldwide 2024 in Bologna

The most important fair of the year was the occasion to unveil all the innovative features
of the new Parlux hairdryers: visitors and professionals are enthusiastic about them.

Parlux was highly successful in Bologna hairdresser’s needs, easily and precisely. competitions). They are available in
again this year, where the show featured Another important and absolute novelty seven different trendy colours: Matte
the brand new hairdryers Parlux in both these new Parlux models is the White, Fuchsia, Lilac, Galaxy Blue,
ETHOS® and Parlux ELYSIUM®. revolutionary 360° patented twisting Copper, Titanium and Black.
The new Parlux models come from the cable (STC Special Twisting Cable) Parlux ELYSIUM® will be available from
long Parlux experience (over 40 years allowing complete freedom the end of 2024, while Parlux
in the beauty industry) and after several of movement at any ETHOS® is already available
studies and long research to obtain moment during styling. on the market, both in the
increasingly efficient hairdryers for An additional technical “Pack” version – hairdryer
complete customer satisfaction. feature of the new Parlux with diffuser - and in
All professional Parlux hairdryers stand models is the new on the standard one, with
out for their power and lightweight, and off button. Thanks two nozzles (a classic
ergonomics, balance, silence and to the memory function, one and a SLIM one for
reliability. Parlux ETHOS® and Parlux switching on again, you perfect straight hair).
ELYSIUM® both have professional can find the latest setting for At Cosmoprof Worldwide
digital motors. They are lightweight and prompt and quick use. 2024, visitors could test the
offer a power of 2300 Watt, 3 speeds Finally, they have the Air Ionizer Tech Parlux ETHOS® model at first hand,
and 3 temperatures system (negative ion emission) including through the performances
allowing you to and the HFS system (hair catching of the hairstyling group Threedom
select 9 different system) as well as the anti-heating who created very quick, effective
combinations front body, which were already and super trendy styles.
to find the present in the previous Parlux models. The Parlux social corner was also
performances of Parlux ETHOS® and Parlux ELYSIUM®, exciting, thanks to the great photos
the best loved are especially suitable for intensive use taken by the visitors to the Parlux booth.
Parlux models in the hair salon and on any occasion They were given some Polaroid pictures
and suit the where the professional wishes to as well as a copy on their mobile
drying experience express all their creativity. (backstage, devices to share them on their social
according to the live hair shows, events and hairstyling networks, tagging @parlux_italia.

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