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C OMP AN y

[comfort zone]

WINS THE “BEST PACKAgINg AWARD” 2024

SPECIAL ENVIRoNMENT

[comfort zone], a leader in the sector
of professional beauty for almost
30 years, has recently won the
“Best Packaging Award 2024 Special
Environment” with its Refillable
Hydramemory Rich Sorbet Cream.
This year’s award is dedicated to
emphasizing those solutions which
stand out in terms of design in the
direction of accessibility to content.
In this context, [comfort zone] has
won the Special Environment prize,
for its commitment to preventing
and reducing the environmental
impact according to the guidelines of
eco-design of Conai, the
Italian Packaging Consortium. version of Hydramemory Rich Sorbet vs. two units of the previous version;
This honour has been obtained thanks Cream: the introduction of a refill it is easier to recycle and FSC
to the non-stop work of the marketing system, an innovative solution with certified paper packaging is used.
and research and development teams significant benefits both with respect Paolo Goi, Global Research, Innovation
of [comfort zone], which redesigned to the version of the previous line and Quality Director of the Davines
the packaging the Hydramemory and during subsequent repurchases, Group, commented, “This prize
line, already appreciated for with 95% less of material used for the represents further recognition of our
its proven efficacy and which has packaging (with the purchase of the constant commitment to innovation
been on the market since 2007. refill vs. the whole original product) and and excellence, and for the continuous
An important innovation has been 14% less of material used compared to search for increasingly sustainable
introduced into the new reformulated the previous line (new packaging + refill practices in the sector we operate in.”

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