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C OMP AN y

DISCoVER

RoVERHAIR

The newcomer
to the Vitalfarco

family is an Italian

premium haircare
brand made by

passionate people

for inspired

hairdressers

The ideal density of the texture of
Electa finest hair color allows easy
application of the color and the 104
shades of the line meet the needs of
each client by offering colors composed
of natural ingredients up to 92%.
Since healthy become synonymous
with beauty, especially when
it comes to hair, Roverhair has
created ULTIMATE NUTRIS,
a line dedicated to a 100%
vegan-friendly hair reconstruction.
Founded in 1975, it’s based on in it. Aware of the needs and dynamics It too has a quinoa-based formula,
the values of a family business. within the salons we want to provide an ideal vegetable ingredient for
Today thanks to its own formulation and the professional with an innovative restoring strength and vigor to
production technologies, it is considered approach that is closely linked between damaged hair. With just a few gestures,
a leader in the creation of functional color system, technical products and an impeccable result is guaranteed.
and effective professional products. training. Among the bestsellers in the
An ethical choice to offer products Roverhair world, we find Electa finest
of the highest quality while respecting hair color, the innovative permanent
the environment and the people coloring system which, thanks to the
who live in it. A new path towards SPBP (weighted pigment balancing
the philosophy of “clean beauty”, system) and the homogeneous deposit
where the focus is on less is more. system, guarantees coverage, intensity,
The butterfly in the logo as a symbol extreme brilliance and conditioning.
of transformation and evolution of An unprecedented and unique
beauty. Its delicate gracefulness and technology that develops starting
its harmonious, various and suggestive from an organic formula based on
shapes suggest an uncontaminated idea goji berries, sea coral and quinoa -
of beauty. A new symbol to identify the a superfood rich in amino acids
concept of “tailor-made for the salon”, and precious mineral salts for the
as a guarantee that every detail is taken hair structure, and with a strong
care of a quality while respecting the anti-oxidant action thanks to the
environment and the people who live high concentration of vitamins E.

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