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C OMP AN y

fABy, THE ITALIAN NAIL CouTuRE

BRAND THAT CoMBINES LuXuRy,

QuALITy AND SAfETy

Interview with Alberto Viale,

Chief International Sales of faby

of the brand, and also managing the go from the most delicate to the most
communication of the company. My audacious, offers a variety that our
father, Piermario Viale, is the guiding clients adore. And, which is just as
figure and rock on which our company is important, each nail varnish tells a story,
based. With his wisdom and experience, inspired by different worlds, such
he supervises the general management as the cinema, literature or travel,
and finances, guaranteeing that we and this makes every colour not only
always stay on the right path. Then there a product but an experience.
is my role, as Chief of International
EXPORT MAGAZINE: faby has been Sales, where I dedicate myself to foreign EM: What type of marketing support
on the market now for several years. markets and relations with clients all over and communication do you give to
what have the essential values been the world. Together, as a family, we work strengthen your brand identity?
that you have always wanted to together closely to carry on the vision AV: For us, strengthening our brand
guarantee ever since the beginning? and the heritage of Faby. identity goes beyond mere advertising,
ALBERTo VIALE: There can be no doubt We work with prestigious fashion brands
that our story with Faby has been built EM: you deal in particular with during the fashion weeks all over the
on a solid base of passion for colours foreign markets. What do your world and we are regularly present on
and a relentless commitment to quality. clients appreciate in particular? iconic fashion magazines. But that’s
From the very first day, we made a AV: In my interactions with clients all over not all: we provide marketing materials
promise to ourselves and to our clients to the world, it has always appeared clear such as eye-catching displays, posters,
combine tradition and innovation, always that there is a deep love for our authentic TV adverts and “making of” videos. Faby
guaranteeing high quality products. Our Italian identity. They are attracted by represents not only a choice of quality
decision to produce Cruelty Free, Vegan Italian quality, design and craftsmanship. and safety but is an emblem of luxury
and 10 Free nail varnishes reflects our Our extensive range of shades, which and elegance of Italian Nail Couture.
C.S.
wishes to respect not only our clients but
also the environment we live in.
fABy M2 CoMPLEX MANICuRES AND PEDICuRES SPA
EM: yours is a well-structured The M2 Complex line of Skin care for hands and feet
family business. Can you illustrate is an innovative synergy based on Manuka oil
your different roles to us? and Moringa butter: two botanical extracts
AV: Of course! The Viale family is truly with the greatest emollient, moisturizing,
at the heart of Faby. Mrs Fabiana Viale, soothing and anti-microbial properties, rich in
my mother and the backbone of the vitamins and mineral salts. M2 Complex combines
company, is the Executive Vice President invaluable natural active ingredients with sophisticated
of Faby. She has an insight and a passion cosmetic technologies in a range of professional treatments for manicures and
for the cosmetics industry that has been pedicures, that can meet the requirements of all skin types, even the most delicate,
fundamental for our success. My brother, through a sensory path sublimated by enveloping fragrances and velvety textures.
Alessandro Viale, holds the role of Faby Manuka oil and Moringa butter are the two milestones in the FABy Skin Care line: they
Executive Product & Communication combine the antimicrobial and soothing action of the latter and the emollient and
Manager, ensuring that each product repairing properties of the latter for a truly exclusive moment of pampering.
reflects the excellence and the vision

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