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in “sub-culture” phenomena drives end-
consumers to align their personality and
personal aesthetics with the products that
they buy and consume. Visiting and shopping
in a physical cosmetics store provides that
sense of escapism – ever wonder why you
seemed to always “forget the time” when
you’re inside a shopping store? Because you
literally get to escape from reality and at times,
the experience offers an opportunity to try out
a new identity by means of trying or purchasing
a certain product that is out-of-the-box for you
on a normal day. That is the important role that
physical stores play in our daily lives. The
success of Nazih in this sector lies in these key and reaches new customer sectors. Having a WE AT NAZIH
factors – we’re all about timely communication diverse brand portfolio enabled Nazih to
of relevant information about the brands/ achieve stability and increased market share, GROUP, WISHES
products that consumers love, our stores’ effectively demonstrating the power of strength YOU COULD SEE
brand portfolio provides a haven for product in numbers.
discovery, and we’re continuously testing JUST HOW
ways to improve shopper experience – THE NAZIH BEAUTIFUL YOU
ensuring that consumers are able to test and
experience the products through sampling, PLEDGE. ALREADY ARE.
self-guided consultations with the presence of All of us will age sooner or later. Allow yourself
our Beauty Advisors or Brand Educators. We Nazih Group pledges to be with you in every to age gracefully. Later tonight as you hit your
found this to be crucial in maintaining human step of the way. However way you want to bed and close your eyes, we want you to stop
interaction while providing a sense of safety take good care of yourself, we pledge to nitpicking, internalizing, and second guessing
and confidence. While e-commerce is also on continuously enrich our Portfolio with brands if the way you look needs fixing because you
the rise, it is arguable that physically testing and products that will help you nurture your don’t. To age is a privilege that many people,
and trying on products in person is still an natural beauty, reinforce your self-confidence, unfortunately don’t even get to experience.
irreplaceable luxe experience – a Beauty and provide that safe space and enough room Ageing reflects years of growth and shared
Advisor talking you through the benefits of a for individual creativity expression. Nazih then experiences. This doesn’t mean though to not
product while you test it, smell it, feel its challenges you to actually question the care about how you look; it’s just knowing
texture, and observe real-time reaction against purpose behind every beauty product you you’re more empowered when you feel good
your skin, sharing with you information you purchase, every aesthetic procedures you than when you look good. If anything, we at
wouldn’t have known yourself otherwise, intend to have, and every tiny bit of tweaks you Nazih pleads that you treat yourself with
giving you tips and tricks – it’s about wanted to change or improve about yourself kindness. We want you to reach a certain
romanticizing the physical shopping – ask yourself honestly, are these for your stage where looking good falls below feeling
experience. This creates a balanced customer own benefits? Are you doing it for yourself or great on the totem pole. The essence of human
experience across the physical store and to appease the gaze of other people? At the existence isn’t about pleasing the gaze of
digital space wherein this two should end of the day, this is not about which decision others. As a company, we may currently have
complement each other. UAE have become a or reason is morally right or wrong but rather fallen short on our Makeup portfolio but we
hot spot for trendy places and simply stating who’s going to benefit more from it and if it will never took it as a weakness but rather as a
that its undergone significant transformation positively influence the way you see yourself. competitive edge, a firm stand, a declaration
would be an understatement. These trendy Remember, self-love is doing something to that beauty has to be cultivated from within –
spots have become a magnet for beauty yourself for yourself – may it be having a that confidence can also radiate by going au
services and are continuously evolving into a meticulous skincare regimen, a weekly hair naturale. But hey, if you love wearing makeup,
more service and hospitality-driven scenes care spa treats, a nail art refresh every two go for it! You can be beautiful however you
where customer experience is the name of weeks, a quick drop-in to your favourite want to be and in ways that works for you. And
game. This solidify the increasing need for Barber for a hair and beard grooming, or always remember to ask yourself who you’re
brands to create or have their physical building a go-to makeup collection that doing it for. Breaking the cycle starts with you
representation. Nazih understands that actually makes you feel beautiful, confident, and it starts with us too. As we are all created
enabling tangible store experiences and empowered on a daily. It’s the act of uniquely, we see beauty differently and thus,
strengthens brand awareness and loyalty, honoring your own beauty and understanding beauty is for you to define.
improves customer experience and reinforce on a deeper level that you are already worthy
loyalty, enables expansion of product offerings, of being celebrated.