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C OMP AN y

pArISIeNNe ItALIA

ItALIAN eXceLLeNce SINce 1955

Around1955, Italy was living in the years of la dolce
vita. It was in this period of great enthusiasm
that the company put itself firmly on the market.
Shortly afterwards, the company Fape,
renamed Parisienne Italia, began producing
- the first in Italy - hairsprays for the Italian market.
Since then, Parisienne Italia has contributed
every day to the evolution of cosmetic excellence,
naturally labelled Made in Italy, successfully
reaching many markets on the five continents.
Parisienne Italia’s goal is very simple:
to share sixty years’ experience in cosmetic
tradition with the best international partners.
In 2021, Parisienne Italia became part of HQ Holding,
a 100% Italian industrial group specialized in the
production of professional hairdressing products,
including hair colouring products and aerosols.

retAIL AND mASS mArKet brANDS AtteNtIVe
to coNSUmerS’ NeeDS

Parisienne Italia
has created a
special division
producing
highly-performing
products characterized
by professional
standards of quality,
addressed to the
final consumers.
The main driving
force behind
these mass market
brands is the
quality that
can be guaranteed
for the millions
of people who
choose Parisienne
Italia every day.

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