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C OMP AN y

tHe HAIrDreSSerS LoVe tHe pArLUX HAIr DrYerS

Parlux has been taking care of the hairstylists’ job for a
long time. For this reason, they always are listening to the
professionals needs, elaborating and translating them into
high quality, modern, longlife, reliable tools. The company’s
R&S department is constantly experimenting materials and
new technologies to be able to always offer up-to-dated
appliances meeting any possible daily hair salon need.
During Cosmoprof 2024, some of the hairdressing visitors,
Parlux fan already, expressed their personal impressions on And at the end, we discovered that the hairstylist password is
their own job and the ways they are using the hairdryer, through “passion” and all love the new Parlux Ethos tested at the last
short, nice interviews collected in the social review “Parlux Talks”. Cosmoprof! Some have been hairstylists for long time, others
Besides better knowing the future’s hairstylists, the collected info for less time but they all agree on a fact: the hairdryer is
will be useful to the Parlux technicians to continue improving the essential accessory to better perform their own job!
new technologies, considering the needs of those, at first, are This encourages Parlux continuing their activity with the
using them constantly. All the interviewed people shared their same commitment and entusiasm with which they have been
experiences with passion, ability and professionalism; from producing professional hairdryers for over 40 years, supplying
there some interesting curiosities came up: a wide range of professionals both in Italy and abroad.

The most trendy 2024 haircut is the “layered hair”
People relationship may have positive or negative aspects but is anyway exciting

The Ionic system hairdryer is the preferred one by the most of the interviewed
hairstylists

To perform one’s own job is necessary standing up many hours a day that is a
tiring aspect, but expressing one’s own creativity to be able to getting up the
customer personality is very satisfying
Ringlets are better made with the help of a hairdryer

The hairstylist does the hair perfectly done to his/her customers but often he/she
does not have time to have his/her own hair done

The preferred nozzle by professionals is the narrow one

Working days are different one other and every now and then also some funny
events may happen

pArLUX ALYoN® e DIGItALYoN®: reliability over time as well as some
top HAIrDrYerS ALSo IN coLombIA exclusive Parlux characteristics, such as
the systems Air Ionizer Tech for the best
Among the most representative negative ions emission and consequent
trademarks, Parlux, a brand which is the static electricity elimination and the HFS,
synonimous of high quality professional Hair Free System – hair catching system
hair dryers, now well-known all over the for a cleaner hair dryer)
world and on the market for more than Last but not least, a very innovative, new
40 years. At Expobelleza Colombia, generation digital motor for the model
Parlux and their local distributor, itself, with the obvious help of the Parlux Parlux Digitalyon®, offering the best
Salonstore, organized a big booth Digitalyon® hairdryers, caught great performances in terms of power, heat
where the protagonists were the hair interest and success among the visitors. distribution, quickest drying times.
dryers Parlux Alyon® and Digitalyon®, Completely made in Italy, these Innovation, technology, quality and
both Parlux best seller models. hairdryers present technical features design are the most attractive features
The technical, hair styling performances expressely devoted to a professional for all those using the hair dryer daily,
presented by a Colombian hairstylist at use: among them lightweight, power, for long time, all over the world… in
the special section of the Parlux booth silence, good balance, longlife, South America, too!

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