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C OMP AN y

ALter eGo ItALY,

pASSIoN coLor mASK

Passion Color Mask, the color treatment
by Alter Ego Italy, a professional hair care
brand under the Pattenon Cosmetics
Group, is designed to enhance, intensify,
and customize your hair’s natural tones,
while also allowing you to explore
new nuances and shades.
The line includes products crafted with
highly-advanced and sophisticated
formulas, rich in natural and nourishing
ingredients. Passion Color Mask
has been designed to create a non
permanent hair colour and meet
the needs of customers who prefer
to explore different shades, without
committing to permanent dyeing,
while also taking care of their mane.
As a result, hair will actually become
a way to express one’s personality,
an approach to fun, an occasion
to try out and celebrate
uniqueness through colour.
Passion Color Mask enhances and
revives hair natural tones, imparting
vibrant reflections while allowing
you to experiment with new shades
without altering your natural colour.
Alter Ego Italy’s Masks deliver diverse
results, leaving your hair deeply
conditioned, healthy, and radiant.

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