Page 46 - EXPORT MAGAZINE
P. 46

C OMP AN y



                                                                       ALter eGo ItALY:


                                                           NoUrISH, A NeW LINe


                                                               For DAmAGeD HAIr




                                                                                             these products

                                                                                                are dedicated
                                                                                               in particular to

                                                                                          lengths and ends







                                                                                                       Nourish is the latest line
                                                                                                      of treatments for lengths
                                                                                                  and ends from Alter Ego Italy,
                                                                                           the professional haircare brand which
                                                                                       belongs to the Pettenon Cosmetics group.
                                                                                            The line is part of the Curego family,
                                                                                                made up of products that meet
                                                                                                   the needs of all hair types in
                                                                                                  the maximum respect of their
                                                                                                 structure and the environment.
                                                                                                    Alter Ego has been present
                                                                                                 in professional salons for more
                                                                                                than thirty years and is a perfect
                                                                                                  balance between refinement,
                                                                                          attention to sustainability and self-care,
                                                                                                     offering a complete range
                                                                                            of innovative and highly-performing
                                                                                         products meeting the needs of the hair,
                                                                                                 the scalp and the environment.
                                                                                           While Scalpego products re-establish
                                                                                                  the balance of the cutaneous
                                                                                           microbiome, and Chromego protects
                                                                                                and maintains the glossy colour
                                                                                               of coloured hair, the Curego line
                                                                                               is ideal for all the needs of length
                                                                                                         and specific textures.
                                                                                                Thanks to fermented rice water,
                                                                                                   the hair enjoys the powerful
                                                                                                 beneficial effects from a highly
                                                                                                   efficient post-biotic complex
                                                                                                           rich in antioxidants,
                                                                                                     amino acids and proteins.












                                                        40   www.exportmagazine.net
   41   42   43   44   45   46   47   48   49   50   51