Page 103 - EM - Export Magazine Perfumery Edition

INTERVIEW

Ever since we were kids, we’ve spent our time between on contrast, from the packaging to the fragrances
our father’s laboratory and the family’s production, so at to the story behind our project. Most probably thing
some point you start to memorize some of these essences that shaped GLEAM is in these differences between us.
you see your parents work with, and somehow associate Surprisingly, it’s not only a source of discussions but
them with things in your daily life. However, we wouldn’t also the way to have more points of view on the same
claim to have an innate olfactory predisposition; instead, project.
we think we were fortunate enough to develop this sense
more than others during our childhood. EM: GLeAM stands out, starting with its name,
from the other fragrances in the Gritti Venetia
EM: How did your family react when you told them brand. Does this also indicate a desire to attract a
about your plans for your own brand? different target audience?
L&M: Our family has always fostered creativity and L&M: No need to say the Gritti Venetia brand is of great
encouraged us to dream big. Simultaneously, both of importance to us; it is part of our heritage and has, in
our parents instilled in us the value of determination many ways, assisted us in creating GLEAM. However, we
and staying focused to realize our aspirations. Hence, aim to reach not necessarily a different but a broader
when we made the decision to embark on this project, target audience. It’s not about age; the main difference
they provided both support and guidance. is the approach. Our clients look for different, more
Ludovica adds, I can still recall our father telling us that immediate and “familiar” olfactive experience: GLEAM
if we wanted his backing for this project, we needed to is the way to choose your character for a day – or create
develop a clear idea of how it should be. “The world is one for a special occasion.
just full of good perfumes. Keep in mind you never sell
a commercial product; propose something that makes EM: Do you think of being the part of family-run
people dream”. company as an advantage?
L&M: More than advantage, it is a privilege and unique
EM: How does the experience of growing up occasion to have our mentor’s number saved as “Dad”
together influence the way you work? in cell phone (laugh). We are lucky to work with and
L&M: We share common ground, but when it comes learn from an amazing team, which gives us a strong
to style, taste, character and, surely, working attitude foundation to bring our vision to life in the best way
we are completely different. This is why GLEAM thrives possible.
Claudia Stagno
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