Page 107 - EM - Export Magazine Perfumery Edition

COMPANY

ESSENTIAL

wELL-bEING

ONE OF THE FIRST BENEFIT COMPANIES IN THE SECTOR,

FAROTTI ESSENzE IS A 100% ITALIAN ExCELLENCE

“We are convinced,” underlined Lara Farotti, “that profit must not be an end in itself, but a means to generate
wealth all round, therefore not only economic, but “well-being” in the widest meaning of the term. Doing
business in today’s society cannot disregard attention to the environment which surrounds us, awareness of
the still very and too widely spread inequalities, in the first place that of income and of gender equality.” Letizia
continued: “We think that to trigger off deep changes it is indispensable to start from one’s own area of daily
action: each company is a small form of society to which the right values and objectives can be transmitted,
sharing them with one’s internal resources and with all the stakeholders. It is necessary to start from ourselves,
from our world to give a boost to a virtuous cycle that can spread, involving an increasing number of players.”
“Our company has modified,” Lara Farotti resumes, “the company purpose so that the public utility
of doing business is recognized, which consists of the commitment to improve society, not only through
the production of economic wealth but also promoting the value of human capital, sponsoring projects
that have the aim of respecting he environment and sustainable development and that also aim at full
satisfaction of the well-being of collaborators and employees.”

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