Page 110 - EM - Export Magazine Perfumery Edition

LAUNCH

ANTHOLOGIE by

LUCIEN FERRERO

A NEW OLFACTORY CULTURE

launch a universal message of love, telling its story and
celebrating it, in all its facets and dimensions.” This was
the basis of the idea, with the patronage of the Italian
Union of the Blind and Partially Sighted, to add an
inclusive language, through the use of Braille, with the
aim of giving a universal translation of the fragrances.

The line is composed of Eight wonderful Eau de
Parfum. Fragrances that represent his voice, strong
but at the same time delicate. Hymns to love and
renewal, understood as forces that move the
universe. Fragrances which, through the finest
perfumed raw materials, design his idea of perfumery
in total creative freedom. From the rediscovered
association between Lucien Ferrero and Jean-Claude
Ellena, come the new fragrances: C’est Mutine and
C’est Rebelle. Eloquent names to evoke that rebellious
and revolutionary spirit that has always distinguished
After devoting most of this life to creating fragrances, them in their artistic production, together with the
in his career of 46 years, the Master perfumer Lucien will to evoke once again the Belle Parfumerie to which
Ferrero brings all his experience and his endless both contributed to building up.
creativity together in his own brand, which becomes
a container of his sensitivity and his inspirations: Coherent with this attitude and these values, the
Anthologie by Lucien Ferrero. The brand came into whole collection by the Master Perfumer Lucien
being in 2019 but it was in the renewed collaboration Ferrero changes its image and comes under the
with his long-term friend and colleague Jean-Claude new name of “Anthologie by Lucien Ferrero”, with
Ellena that the brand makes a further evolution. The its literal meaning: an ANTHOLOGIE is the collection
careers of the two Master Perfumers once again of the best works of an author or an artist. This
cross paths after 40 years, for a project of 4 hands project is not only creative but also sustainable. The
which, thanks to their uncontainable creativity and packaging has been redesigned with FSC™ certified
undisputed experience, could lead to a new olfactory paper, containing 40% of recycled post consumption
culture, based on breaking down barriers and borders. paper, rough and with a sensory texture that gives
Roberto Drago, CEO of Kaon, smiles behind the it a unique effect. A clear reference to the great
scenes: “It is a real pleasure to see the two noses work love of the master for natural raw ingredients, the
together in a completely free way and giving rise to a undisputed stars of his creations, in a refined and
brand which, with its contemporary design, aims to minimalist bottle.

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