Page 106 - EM - Export Magazine Perfumery Edition

COMPANY

ESSENTIAL

wELL-bEING

ONE OF THE FIRST BENEFIT COMPANIES IN THE SECTOR,

FAROTTI ESSENzE IS A 100% ITALIAN ExCELLENCE

with over 50,000 formulas and General Manager and Director and Commercial
more than 50 years of experience, Director, who have been at the head of the Rimini-
today it is looking to the future based company, founded by their father Giuliano in
– and international expansion – the 1970s and who passed away last year, for some
investing in the well-being of people, time now.
communities and the environment In the strategic vision for development of Farotti
Essenze, the ethical implications of doing business
have gradually taken root un defining a balance
which today is indispensable and which rewarded the
company, in early July this year, with the recognition
a becomes Benefit Society, among the first, in
Italy, in its sector.
It is an evolution of the very concept of company,
which integrated into the company purpose the
voluntary goal of having a positive impact on society
and on the environment. These common beneficial
goals are pursued in a responsible, sustainable and
transparent way, balancing in the daily exercise the
interest of the shareholders and of the community.
This is the interpretation that today, Farotti Essenze’s
work officially supports in the development of its
projects and in t he offer of services to its clients,
both nationally and internationally. By promoting
the culture of sustainability, it ranges from the
As in the most harmonious blends, the DNA of creation of the fragrance (for cosmetics and home
Farotti Essenze contains a solid knowledge of the fragrances, laundry and clothes washing) to the
universe of fragrances, raw materials, continuously production of alcoholic perfumery for personal use,
evolving trends and the development of formulas for bottling the finished product, packaging, design and
different purposes and the increasingly concrete will logistics, included.
to carry forward a company where the heritage of With methods that follow high standards of quality
its know-how acquires further value only if linked to and an artisanal and tailor-made approach.
good daily practices. This is the synthesis of thought These competences are handed down in the family,
shared by Lara and Letizia Farotti, respectively from one generation to the next.

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