Page 71 - EM - Export Magazine Perfumery Edition

COMPANY

The James AR experience
Augmented reality is increasingly used in
the world of beauty. Getting to know and
discovering the fragrance from the visual
point of view, not only olfactory, is possible
thanks to Augmented Reality, through
an in-store experience. The selected
perfumeries in which James is on sale,
have a small display stand in which there is
the fragrance and a QR code which, when
opened, opens Instagram and the client
can discover the ingredients in a playful
and original way.

James by Atkinsons wins the Marie
Claire Prix international du Parfum
2023 italie

James, the first fragrance launched by Euroitalia,
has won the Prix International du parfum 2023 Italie
that is part of the Marie Claire Prix d’Excellence de
la Beauté 2023 as best male fragrance. This is the
19th edition of the Prize that every year, rewards
excellence in cosmetics and perfumes. The jury
found James the best male fragrance among all the
competitors. Bold and magnetic, the eau de parfum
is dedicated to the brand’s founder, James Atkinson,
who changed the fragrance scene over 200 years
ago. Made from exclusive ingredients of the very
highest quality, it is an elegant, contemporary
fragrance with a strong, charming and powerful
character. This is a major recognition for EuroItalia
that every day is committed to making Atkinsons a
brand of excellence worldwide.

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