Page 74 - EM - Export Magazine Perfumery Edition

COMPANY

LUXURY

PACKAGiNG

ThE NEw MANTRA IS

SuSTAINAbILITy AND fuN

Can luxury be fun and sustainable THe eCO DROPPeR AND
at the same time? If we MONO-MATeRiAL COVeRs

consider the latest innovations Lumson is an example of this. With its latest
in cosmetic packaging, the innovations, the Italian company takes aesthetic
answer is yes. While exclusivity research to a new level and provides a vision of
remains the driving force the luxury world that combines sustainability and
behind this market, there are fun. The Eco Dropper is a mono-material dropper
other factors that come into play: — a breath of fresh air for this type of product. The
narration, increasingly focused components are made entirely of PP allowing to be
on artificial intelligence easily declined in an original and coloured version.
capable of taking creativity Because they are made of a single material, they can
to new levels; sustainability; be easily recycled at the end of their life. This does
and emotional multi-sensory not compromise technical performance, however:
experiences involving sight, Eco Dropper provides the same precision and ease
touch and smell. of use as traditional droppers.
As an example of this, WGSN The collar and pipette are made of PP while the seal
reveals the following: ‘To increase is made of polyolefin, a special elastomer compatible
consumer engagement in the luxury with the PP recycling chain. This solution simplifies
world, brands are using neuroscience end-of-life recycling, so that all the components can
and the latest technologies to provide be processed along the same chain. The Eco Dropper
memorable interactions that anchor can also be combined with PCR glass bottles for fully
the brand to a moment and an sustainable packaging.
emotion.’ SPICE analysis confirms the sustainability of this
The sustainability narrative product. Compared to a standard dropper with TPE
is enriched with two new seal, UREA collar and glass pipette, the CO2 emissions
keywords — discovery and used for production are reduced by 29 per cent, while
enrichment — and is developed the aggregate single score is reduced by 39 per cent.
through circularity, the semantics of If the Eco Dropper proves that luxury can be fun,
memories and objects to pass on. The the new PP mono-material cover confirms that the
objects are no longer ‘things’, but valuable future of luxury is sustainability. Elegance, perfect
items to be treasured with care. The packaging aesthetics and attention to detail make this cover —
has fresh aesthetics and new functionalities with a product designed to be free of the material’s classic
an improved sustainability profile due to mindful imperfections — the perfect solution for brands
material choices, becoming a ‘treasure chest of seeking ‘ethics and aesthetics’. The three elements
desires’ that is beautiful and respectful of the planet. of the cover — outer/inner/sealing gasket — are

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