Page 78 - EM - Export Magazine Perfumery Edition

INTERVIEW

EM: which brands do you distribute, in italy and
abroad?
CG: Yuzen, a Japanese skincare brand which we have in
global distribution, is giving us enormous satisfaction on
the various continents. La Perla, with its two divisions,
classic and artistic perfumery, is enjoying considerable
success; the eight fragrances in the niche category
are appreciated by the more refined consumers. The with the Olympics of Milan-Cortina. Corine de Farme and
portfolio is completed by a mini collection of lipsticks of Evian are two brands of toiletries with a consolidated
superior quality. Distributed by us in Italy. Lolita Lempicka distribution. The same goes for Ulric de Varens, Jeanne
is a long-established brand and an iconic one; since Arthes, Gamarde and Loua. Nikos is a Greek brand, which
the family went back to being the owners of the brand, has a medium-high positioning, which is once again
after Asia Pacific, we became the distributors for the handled by the owners after 25 years in Coty. Sculpture
Italian market and some other countries. Work has been is the star product with incredible sales; we distribute it
excellent for five years; the fragrances, the packaging, in Italy and in some other countries; in all there are 4
the refined Christmas sets mean that this brand stands distributors and we share the various geographic areas.
out on the scene of the most refined fragrances. Barbour ARMAF is the most recent fragrance that we have taken
is the product of the moment, it sells itself… almost for distribution for Italy: very well known in the Middle
on its own. Our choice of preferring in the first place East, this brand is very popular with all those consumers
the drugstore channel has meant that perfumeries who follow the new wave of oud, especially in the south
immediately asked for it; we just closed the contract with of Italy, where intense perfumes are preferred, primarily
Douglas. In agreement with the parent company, this by male clients.
disrupting action has worked; as we were saying earlier,
when the price positioning is correct - from euro 80 to EM: Forma italiana has recently moved into very
100 – multichannel is well accepted. Distributed in Italy. prestigious offices in Milan, near the Basilica of St
Terme di Saturnia: as well as distributing the brand we Ambrose. These are in addition to the head office in
have a much wider collaboration linked to the thermal Lacchiarella. what is this decision due to?
spas and their renewal, in collaboration with Federfarma CG: As the company has grown, the two divisions, the
(federation of pharmacies) and Federterme (federation mass market-toiletries and luxury products, had fewer
of thermal spas). The presentation of the important points in common; so it seemed interesting to us to have
turning point of Terme di Saturnia is planned for 2026 a representative office in Milan where we could receive
with a project of great international scope, coinciding clients and suppliers. A large work team operates here,
always in close contact with the other employees. Still in
Milan, for years we have had our own perfumery, Mabel
Profumerie, which is near Piazza Repubblica and which we
have just renovated, It’s worthwhile to go and have a look!

EM: At the end of 2022 your company recorded a
turnover of 145 ml. and 43 ml. of pieces have been
sold.
A good reason to be optimistic about the future…
CG: Always, if you are not optimistic when you do business
you’d better change what you do (smiling, Ed.’s note)!

EM: what is the key to success?
CG: Work first of all, professionalism, ethics on how you
run the business and above all ensuring that the people
in the company are happy to work there. I feel I can say
that the atmosphere is given, good or not so good, by
those who direct the company.
Claudia Stagno
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