Page 83 - EM - Export Magazine Perfumery Edition

COMPANY

The improved premises feature state-of-the art laboratories of ways to fragrance your home,
that allow for an enhanced R&D programme. Absolute efficacy taking lifestyle scented products to
research has always been a key step in the creation of Florame’s a new level. The collection is now
exclusive industry-setting concentrations of active ingredients. over 200 products including home
“Another benefit of these larger facilities is we can offer more fragrances, linen mists, scented
possibilities for private label partnerships” says Romain Ruth, “We bouquets, candles and sachets with
are already formulating and producing cosmetics and aromatherapy fans around the world.
products for very well-known brands, mostly in France and Japan. Their trailblazing perfumer is
This new Florame site means we can fulfil an increased demand and blending exclusive natural creations
with the very best conditions.” with imaginative scent pairings like
Ruth also knows that the value of sharing their knowledge and vanilla and grapefruit, rose with
know-how which is why they offer an above industry standard of
technical, commercial and scientific information. Their “Florame hibiscus, amber with heliotrope
Editions” come directly from their scientists, this expert insight and mandarin with yuzu. This
brings to life the value of the living plants and how their essence can is a brand that celebrates
be transformed into a beneficial experience without damaging the ancient traditions, artisanal
planet. This approach has created strong fans with their partners craftsmanship and the terroir
who have grown their own organic expertise through Florame and of Provence while also bringing
perhaps more importantly so have their customers. a modern interpretation and
innovative touch to all of their
Collines de provence: products. It is keeping alive
botanist perfumer Since 1982 the great legacy of the past
From the moment it launched there was something very special botanists and perfumers
about Collines de Provence. It’s heritage stems from the ancient through its artistry.
art of perfumes and how fragrance would be used differently,
with an individual sensoriality. From these ancestral traditions haute provence – haute Couture

a new concept was created. Like a couture designer Collines de
Provence champions craftsmanship a
value that protects a way of life and a
community whilst creating something
that can never be called ‘standard’. Each
product is perfected by hand in their
workshops, ensuring the sense of place
is imbued in every detail.
As a tribute to the time-honoured traditions
and techniques used by seamstresses
Collines de Provence unveiled their inaugural
Couture range in 2021. White Cotton, Linen
Stole, Wild Silk are some of these specially designed fragrances.
Each summer and Christmas they create a limited edition capsule
The Collines de Provence story began in Mane en Provence, collection. Creativity, imagination and fragrance mastery come
a small village in Haute Provence surrounded by the Lubéron together in this family-owned brand. A winning combination that has
Nature Park rich botanical inspiration. From a small workshop seen successful and long-established partners around the world.
came the inaugural collection of home fragrances created with In a world where it is hard to find a brand that stands out for
an artisanal touch. Long-forgotten scented products were all the right reasons, it is refreshing to discover Florame and
restored to their former glory and for the first time styled as a Collines de Provence. They are not about the latest discovered
contemporary lifestyle feature. Their ground-breaking approach ingredient or celebrity. They represent much more than that,
continued, Collines de Provence launched the first reed diffuser, they have at their heart the vitality of pure nature, which
an innovation that has been copied again and again but the through their skill they have transformed into an experience
original has never been bettered. What followed was a myriad that is distinctively their own – a rare achievement.

www.fr.florame.com | www.collinesdeprovence.com 81