Page 84 - EM - Export Magazine Perfumery Edition

LAUNCH

HOROMIA

AN INNOVATION IN HOME FRAGRANCE

One of the most iconic comforting smells
we know is that of clean laundry, sheets
hung out in the sun to dry and then
carefully folded, retaining their sun-
drenched scent. Deolab has captured
this concept in its new Two-Phase Home
Fragrance in the 10 best-selling Horomia
fragrances, conceived to spread the
perfume of clean laundry throughout
the home.
This avantgarde product has as its
main characteristic an upper perfuming
phase and a lower fixing and neutralizing
phase which, combined, guarantee long
persistence in the room.
The excellent raw materials and the
natural essential oils contribute to the
unrivalled performance of the product.
Suitable for all the rooms in the home,
the Two-Phase Home Fragrance first of
all eliminates unpleasant odours with
its neutralizing phase and then spreads
the unique and irresistible Horomia
fragrance.
Sprayed on to curtains, carpets and the
hidden corners of the room, t offers
sensations of well-being all day long and
thanks to its excellent fixing qualities,
A new persistent with only one spray, the fragrance
persists in the room for up to three days.
two-phase home The Horomia Two-Phase Home Fragrance
comes in ten different variants: Baby
fragrance evokes the Ralco, Fresh Cotton, Imperial Soap,
Liberty, Musks and Lotus, Music of the
smell of clean laundry sun, Fresh odour control, Peony petals,
Vanilla and Myrrh and White.
The special production technique also
ensures a low environmental impact.

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