Page 87 - EM - Export Magazine Perfumery Edition

INTERVIEW

passion you collect stamps or cook for friends on with our current organization and
Sundays). As a person you have to be strongly motivated, attacking the international markets
and I was…. To dispel a idea about myself that I did not with a digital model.
want to have. That of not being capable. As a brand, you
have to have a vision to take to the retailer as well as EM: Do you think that your case-
an added value with respect to what they already have. history of success can be replicated
FACE D takes the capacity to add products to the routines on foreign markets? Do you feel
of perfumery and pharmacy clients without moving ready to face this challenge?
purchases from the right side to the left in the store. Cs: The case-.history adapted to the
When you are small, you are nobody and you do not Italian market certainly cannot be
have the resources, you have to “use” competition replicated as it is on an international
instead of seeing it as a threat, if you do that you become market but it can certainly be a good
a tortoise on the back of a tiger… and we have always starting point, confident in the fact
used competition as a lever of acceleration… the retailers that the whole face D team is ready for new challenges
are enthusiastic about our model. The future objectives and opportunities. Thanks to the increase of capital we
are those of increasingly penetrating the Italian market have just concluded, we have been able to bring new
know-how, especially in the digital branch: we have
been joined by Encelado, the fund created by Alberto
Grignolo , ex COO of Yoox.

EM: You are very active in communication and
digital marketing. Are you satisfied with the results
obtained so far?
Cs: We are satisfied but we can always improve. With
the digital team we are always trying to implement
new strategies, certainly a particularity of Face D is
always having visual codes, and therefore of content,
that are atypical for the beauty world and this leads
us to experiment more and more. It is clear that
experimentation slows you down, perhaps having the
Founder much more “active” on the social media would
have been faster… but FACE D aims to be farsighted and
not only to “surf” the present. Let’s cross our fingers.
Claudia Stagno
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