Page 92 - EM - Export Magazine Perfumery Edition

INTERVIEW

INNOxA

A LOVE FOR BEAUTY

Experience, research, innovation and evolution

underlie the philosophy of the iconic skincare brand.
Innoxa is a long-established company: which for over one

hundred years has enjoyed the success of thousands of

consumers. Today the brand has new plans for development,
Serena Cuoghi, CEO of primavera Cosmetici, the company

based in the Republic of San Marino, tells us about them.

EXPORT MAGAZINE: The DNA of innoxa is based on in the field of cosmetic innovation with products of
the quality and efficacy of the products. As well as very high quality, continuously producing new specific
guaranteeing these characteristics, what will you formulations for all skin types.
be doing to further reinforce the brand?
seReNA CUOGHi: Innoxa is an international brand EM: what are the constant values of innoxa?
that is present not only in Europe but also in the rest of sC: Research, scientific development, exclusive formulations,
the world. It was founded in 1920, in one of the largest our own laboratory, attention for the client, training and
pharmaceutical factories in France, where Dr François sales courses, meticulous service, full of information, and a
Debat, a dermatologist, invented the first cleansing milk, love for beauty. These are the strong points that distinguish
The Lait Irradié INNOXA. In the first years after the war, Innoxa, whose prerogative is never to fail the trust that the
Dr Andrea Facchi, thanks to his entrepreneurial skills, business partner places in the company. Love for beauty,
brought the brand to Italy where it was distributed in attention for the client, continuous research, innovative
the best perfumeries and pharmacies. Over time, the and exclusive formulations, elegance in the details are the
INNOxA research laboratory obtained many successes values that have always distinguished Innoxa over time.

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