Page 93 - EM - Export Magazine Perfumery Edition

INTERVIEW

From a life of activity lived intensely and achieving new Make-up line, keeping
countless successes on the niche market, Innoxa has the philosophy of the Brand,
acquired merit, reliability and responsibility over time. elegance in the packaging, high
In research, Innoxa has realized how important the quality of the product and here
role of cosmetic scientific progress is to define the too with some small surprises!!!
best strategy for the creation of unique products Again in 2024 we will be
with exclusive formulations. The creation of value presenting the new range of sun
is fundamental, Innoxa has opened up the way for care, where we will keep some
research by focusing on results to guarantee and satisfy references that are already in the
its clients at every time when the demands of the market range in the current pricelist but
undergo changes. we are reformulating a line of sun
care that has seen us to the fore
EM: what are the most successful lines at the in recent years, not in sun care
moment? in the sense of the word, but sun
sC: Let’s start with cleansing, fundamental for a treatment, with active ingredients
basic beauty routine for those who like to look after that came into being with
themselves. The line par excellence given by market INNOxA, with collagen, elastin,
feedback is the PG33 line, followed by the other lines, oligopeptide-5, hyaluronic acid
Autentica, Naga, the Collagen Line, the Nourishment with a very low molecular weight
Line with the cutting-edge product with nucleic acids, and hyaluronic acid with a very
LINEA 41, the Couprosil Line, the Everglow Line and the high molecular weight. It is not
for body, the most recent line, PG28. And to finish, a line sun care but a treatment with
of treatment for men. different types of filters.
Claudia Stagno
EM: Do your objectives include conquering
some foreign markets, considering the excellent
response in italy? The iNNOXA products
sC: Absolutely! All the formulas of our products are Line PG33 is a line with an anti-age action suitable for demanding and mature
made in our laboratories, certified and tested. So we skins. Its invaluable products have been developed to prevent and slow
can meet the needs of many clients. down the processes of ageing, improve the cohesion and smoothness of the
Clearly for each individual market we will approach skin. The Autentica line is a regenerating, moisturizing and anti-free radical
we have precise answers and in collaboration with our line to prevent and fight lines of expression. The active ingredients chosen
partners we will study the market and the best products have anti-ageing, antioxidant and nourishing activities with a tensor effect.
suitable for the market we are addressing. The Naga line is inspired by oriental beauty, to firm and fight skin ageing.
The synergy between sericin, the protein of silk, and other invaluable active
EM: what support can you give your potential ingredients has been developed to provide lifting and anti-ageing properties.
foreign partners? The Collagen line represents a special treatment to fight the first wrinkles.
sC: The answer is simple: the support of a company All the products in the line have high quality active ingredients which have
with years of experience, with internal laboratories anti-ageing, moisturizing and antioxidant activities. The Nourishment line
and qualified personnel. The project is to replicate includes products which protect, soothe and prevent redness. As well as
what we do in Italy, training on the product in the first firming and fighting the ageing of dry, dehydrated, fine and weak skins. Line 41
place, highly curated and very specific promotional acts to improve the appearance of impure and oily skins. The active ingredients
material and everything that is necessary for correct chosen have skin-purifying, soothing and astringent properties, for a skin
collaboration of distribution. that looks fresh, smooth and radiant. The Couprosil line includes products
rich in natural extracts for a complete beauty routine and take total care of
EM: what are your projects for 2024? sensitive and delicate skins characterized by couperose. The treatments in the
sC: New products are being studied to meet demands Everglow line create an essential ritual to prevent and fight dark spots and
that are increasingly attentive to the world of beauty, at wrinkles, as well as leaving the skin delicately radiant. The PG28 line for the
the same time we have started renewing the packaging body is a luxurious and exotic line developed for the well-being of the body,
for some products. In 2024 we will come out with the made up of treatments rich in precious natural ingredients aimed at fighting
the various imperfections, for healthy and smooth skin and a harmonious
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and toned silhouette. The Men’s line has innovative products, characterized
by an effervescent, bold and enveloping fragrance and extremely pleasant
textures, designed to moisturize, protect and soothe men’s skins.