Page 88 - EM - Export Magazine Perfumery Edition

COMPANY

NOUBA

A FUNCTIONAL MAKE-UP, WITH INNOVATIVE

TExTURES, FOR AWARE CONSUMERS

Today, creating a complete make-up look is an
activity that can be reduced to minimum terms, a
few products in a few seconds. Routines are being
oriented towards a simple and sustainable ritual,
which encourages using multifunctional, practical
and effective products. This minimalism is not
deprivation but awareness that allows obtaining
more, wasting less. For about a decade now, most of
the trends that concern the various creative sectors,
in particular that of make-up, have come into being
and have been spread on the social media. All these
new trends together with the major changes imposed
by the pandemic, have led brands such as Nouba to
develop increasingly functional products, suitable
for looking after both the appearance and the health
of the skin, thanks to the use of simple and intuitive
products, that are genderless and with an immediate
payoff. The increasingly aware vision of consumers
is transferred int cosmetics with an approach to
formulation at is very attentive to the use of highly
sensory ingredients and innovative textures. With
the AURORA collection, we are strengthening the
idea and interest in the developing COLOR & CARE
products, with great performances and excellent
results. AURORA is a tribute to the desire of every
woman to be reborn, which is expressed in daily life
through the aware use of multifunctional products
with an immediate payoff. In particular, PRETTY their essence and personality. The new kajal pencils
MATT is a primer with a natural mattifying finish EYEDOLL are the maximum expression of this;
that combines a cosmetic result with a specific in this collection we find tones of orange, red and
clinical treatment thanks to the presence of active lilac which create a colour palette which recalls the
ingredients in doses of effectiveness well known for moment when the AURORA comes into being, giving
their anti-inflammatory and antibacterial properties. rise to a new day. Our contemporary and innovating
One of these is the extract of Burdock, generally used temperament has been one of the key factors of our
for the treatment of skin problems such as dermatitis presence on the market for over 40 years and the
and eczemas. For Nouba, colour has always been loyalty of our clients for which we are very grateful
the element through which each person can express and of which we are very satisfied.

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