Page 90 - EM - Export Magazine Perfumery Edition

LAUNCH

LIU•JO

SILKWAY

THE BRAND AND ITS NEW

“SILK ROAD” IN PERFUMERY

Liu•Jo presents the new harmonious shapes. The bright and golden details create a
perfume Liu•Jo Silkway, perfect balance between style and elegance.
created by Angeline Leporini, Angeline Leporini: “Liu•Jo Silkway is a glam and boldly feminine
Senior Perfumer, and in fragrance that makes the woman who wears it stand out and feel
collaboration with Desire irresistible. In this creation there are several ingredients from Italy,
Fragrances, worldwide and this beautiful country where part of my family comes from. “It’s a
exclusive perfume licensee. luminous bergamot balanced by a sultry bouquet of white flowers.
The union between Liu•Jo But my real inspiration came from the wisteria blossom that grew in
and Desire Fragrances has my childhood garden. So I created a bouquet of jasmine with white
produced a unique and flowers. The smooth texture of silk also inspired me to imagine a
original fragrance that well smooth, creamy vanilla accord in the base notes of this creation.”
represents the personality Liu•Jo Silkway has been available in Italy, in the best perfumeries
of the Liu•Jo woman. and Liu•Jo boutiques, since May 2023 and then distributed to
“Desire Fragrances is happy to announce the new Silkway project, the rest of the world.
which represents another step of a further quality strategy,
designed in close collaboration with the brand. The partnership
with Liu•Jo is based on a shared vision, of giving women a space
to play with one’s personality and express oneself in an authentic
way”, declares Patrizio Stella, CEO of Desire Fragrances, “The
Liu•Jo Silkway fragrance represents the contemporary evolution
of the brand in perfumery, its personal “silk road”, to symbolize
the inclusiveness, freedom and irony that distinguish it. Thanks to
the collaboration with Angeline, the fragrance, the bottle and the
images evoke horizons full of colour and positivity, translating them
into an evocative olfactive journey of great quality”.
Liu•Jo Silkway is an unexpected journey that combines a strong
and decisive personality with an elegant and modern femininity.
Seemingly opposite elements that intertwine and merge in an
enveloping combination that expresses a unique and glam
character. The design of the bottle perfectly represents the
character of the fragrance with its bright, modern colors and

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