Page 94 - EM - Export Magazine Perfumery Edition

EVENTS

COSMOpROf

wORLDwIDE

bOLOGNA 2024

AN UPDATED FORMAT TO FOSTER BUSINESS RELATIONSHIPS

event for the entire cosmetics industry, and it is therefore
in our interest to monitor the transformations taking place
both in Italy and internationally, to continue to support
companies and operators from all over the world who
have been following Cosmoprof for 55 years as a strategic
appointment for their business”. “The revision of the
dates of the next edition is the natural consequence of the
constant dialogue with our exhibitors and operators, and
is a choice aimed at further favouring B2B meetings at the
exhibition,” explains Enrico Zannini, General Manager of
BolognaFiere Cosmoprof. “The market shows that it is not
The 55 edition of Cosmoprof Worldwide Bologna, only international stakeholders who have changed their
th
the B2B leading event for companies and operators approach to visiting trade shows by optimizing attendance
in the cosmetics industry worldwide, will take place on weekdays, but also Italian operators and professionals
from Thursday, 21 to Sunday, 24 March 2024. All salons are asking to anticipate business meetings with suppliers
will open simultaneously from Thursday, 21 March: and partners on Thursday and Friday. Furthermore, the
Cosmopack, dedicated to the supply chain, and Cosmo concurrent opening of all salons responds to the need
Perfumery & Cosmetics, which hosts companies and to adapt to new market logic and meet the demands of
retail operators for the Perfumery and Cosmetics operators. The decision to open all salons as early as
sector, will run for three days until Saturday, 23 March, Thursday will facilitate beauty centres’ and hair salons’
while Cosmo Hair, Nail & Beauty Salon, dedicated to owners interested in new products from retail and private
the professional channel, will run for four days and labels. Our goal is to optimize the presence of professionals
close on Sunday, 24 March. The special initiatives on all days of the event, with more representative flows
and projects of Cosmoprof Worldwide Bologna 2024 of all types of users.” “The world of beauty is constantly
will be adapted to the new opening dates, with a rich evolving, as much in its increasingly innovative and high-
calendar of events dedicated to exhibitors and visitors performance offerings to meet consumer needs as in the
until Sunday evening. “Updating the format of the distribution methods that exceed and revise the usual
show, we want to meet the new market needs, following formulas,” comments Benedetto Lavino, President of
the business modes and activity flows of stakeholders,” Cosmetica Italia. “Cosmoprof once again proves to be
said Gianpiero Calzolari, President of BolognaFiere. an outstanding exhibition format that can interpret the
“Cosmoprof Worldwide Bologna is the global reference industry’s developments and look to its future.”

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