Page 86 - EM - Export Magazine Perfumery Edition

INTERVIEW

FACE D

A BRAND WITH GREAT ADDED VALUE

AND A VISION TO BRING TO RETAIL

EXPORT MAGAZINE: You are the founder of FACe D.
what made you create a brand of your own and how
useful was your ten years of experience matured in
the beauty sector, including at international level?
CHiARA sORMANi: It was the absence of speed that
I found in skincare, I wanted products in skincare that
could “speak immediately”, that could tell me and show
me their effectiveness without having to invest huge
figures to then discover two months later whether they
really kept the promise on me as well. I am stubborn and
determined and I had the luck to train professionally
in the best school in the world as far as product
development is concerned (Intercos), in the Douglas
group in Germany I acquired the more managerial and
retail side. The combination of the two allowed me to get
to know the beauty world from New York, to Shanghai
without overlooking the Middle East and Europe. ….I felt
ready to put on to the market something that in 2013
did not exist..
INTERVIEw wITh EM: what are the essential elements that

ChIARA SORMANI, characterize FACe D?
Cs: The speed of make-up taken to skincare to offer the
fOuNDER Of fACE D skin immediate and lasting responses; this is translated
into speed and concrete responses, essential points for
FACE D…and then I am from the Brianza area therefore I
Chiara sormani is well known on the italian and international cosmetics grew up in the world of high-end furniture …I would say
scene. she has won her ranks over time, appreciated everywhere she has that attention to design is another distinctive element
stopped top provide her professional contribution and each time giving of FACE D.
her full commitment to the various roles she has covered. The profession
has led her to travel and live for some time in different countries, EM: How has the brand evolved over time? From a
especially in Asia, getting to know and understanding the characteristic start-up you have become a brand of reference in
aspects of each market. she then decided to create a skincare brand the pharmacy and perfumery channel in italy.
of her own, FACe D, for a project that expressed all her expertise, and How do you reach this goal and, above all, what are
which had nothing that had been seen before. in ten years, FACe D has your future objectives?
conquered the Italian market and is now ready for new challenges. Cs: With a real obsession, Certainly not passion (with

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