Page 80 - EM - Export Magazine Perfumery Edition

COMPANY

BREAKING BOUNDARIES & TAKING

NATURE TO NEW LEVELS

fLORAME &

COLLINES DE

pROVENCE

As the sustainable beauty movement gathers pace, new A former barrister, Romain Ruth is both a pragmatic
brands emerge on an almost daily basis. Many of these man of action and creative spirit. A combination
will take inspiration from the pioneering actions of which leads him to get personally involved at the
French brands Florame and Collines de Provence. These beginning of each project. Ideas, discoveries and
early frontrunners of natural beauty were founded on a inspirations come together collectively with their
vision to change the perception and efficacy of organic farmers, their clients and with their laboratories.
products. Today they are recognised as a byword for This depth of collaboration is ensuring that the
sustainability and a hallmark in organic standards. brands maintain their distinctive signature of
quality, innovation and experience. “We create a link
An Independent family business with nature that you feel”, explains Romain Ruth,

In an industry that is increasingly dominated by President & CEO Florame & Collines de Provence “a
corporations, it is refreshing to find brands that link that unifies our products and goes beyond being
celebrate their independence and their heritage. simply organic brands to offer something different
Florame and Collines de Provence have long been and more experiential for our customers.”
owned by the Ruth Family, a legacy which is being The brands authenticity and commitment translates
continued into the next generation with current owner into performance. Florame’s exceptional year-on-
Roman Ruth. He is looking to their next evolution with year growth in French pharmacies, a retail channel
a strategy that will see them opening new markets and which is one of the most competitive and hardest to
increasing their penetration in existing locations. suceed in, is testament to Florame’s superior quality.
Retail partners respect the values, innovation and
affordability that Florame and Collines de Provence
represent.

The florame Story
Owned by the Ruth family since 2002, Florame was
originally founded in 1990 in Saint Rémy de Provence.
In the last two decades it has become a global
presence with representation in over 35 countries
including two Florame stores in Taiwan and Portugal.
In France it is stocked in over 2000 stores ranging
from pharmacies to organic and health retailers.
Romain Ruth, President & CEO Florame & Collines de Provence
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