Page 124 - EM EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

MIA

COSMETICS

“YOUR ITALIAN BEAUTY”

EXPORT MAGAZINE: Do you agree in saying that MIA
Cosmetics is synonymous with Italianness? If so, can you
tell us in which way the brand expresses this concept?
lUIGI D’AMORE: Yes, I agree in saying that MIA
Cosmetics is synonymous with Italianness. The brand
expresses this concept through various key aspects. In
the first place, our company has its head offices in Italy
and each product is designed and made in Italy, which
is reflected in the attention to detail and quality. In
addition, the payoff “Your Italian Beauty” encloses the
essence of the values of the brand: love for beauty and
the tradition of Italian –made products and style

EM: What are the strong points of the brand, both
in Italy and on foreign markets?
lD’A: The strong points of MIA Cosmetics are firstly, high
quality and innovation. The products are formulated
with high quality ingredients which are certified and
tested, which respect the strict provisions of the European
Regulation on cruelty-free cosmetics, Innovation is at the
centre of the brand’s philosophy, with highly advanced
display solutions and products. Secondly, our Italian roots
are synonymous with excellence, attention to detail and
cosmetic tradition, which are elements appreciated both
in Italy and abroad. Thirdly, we support diversity and
uniqueness, encouraging all people to be authentically
themselves. Fourthly, we have a wide range of products:
INTERVIEW WITH we offer a vast range of make-up and skincare products,
LUIGI D’AMORE, CEO & meeting the needs of every type of skin and personality. Last

FOUNDER MIA COSMETICS but not least, we have a commitment to the environment:
we use certified and cruelty-free ingredients which, together
with stringent safety tests, show the brand’s commitment
for sustainability and respect for the environment.

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