Page 134 - EM EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

ANCOROTTI

PERFUMES

COMES INTO BEING!

INtERVIEW WItH have launched the operations of fragrance
ROBERTO BOTTINO, mixing, macerating and filling on behalf of
CEO ANCOROttI GROUP some important international players, first

EXPORT MAGAZINE: tell us something of all EuroItalia - our strategic partner in
about the company and what made this new adventure. The medium-term aim
you take this important step… is to be able to carry out a complete ‘full
ROBERtO BOttINO: 2024 will be an service’ activity like we do for make-up and
extremely positive year for Ancorotti skincare products, with the creation of a
Cosmetics, with a turnover that will exceed team of marketing specialists to support in
150 million euros. This is a considerable the best way possible the sales activities of
growth, about 35% compared to the our partners.
previous year – which had recorded another
+30%. We are going through a crucial period EM: Why has your interest gone
of two years in the history of our company, towards the sector of fragrances?
marked by a rapid expansion supported RB: The market of fragrances, which
by more than 20 million of investments for currently represents about 30% of global
the creation of innovative projects, aimed cosmetics, in recent years and especially
at boosting our production capacity and ROBERTO BOTTINO, last year showed a considerable dynamism.
optimizing our performances. Historically, CEO ANCOROTTI GROUP In particular, an increase in the segment
our business has always been focused on of niche perfumery was recorded which,
make-up and on mascara in particular, in Italy as well, boasts several globally
of which we are the first producers in the by expanding into new product segments. successful brands. We have therefore felt
world. Over 25% of the mascara on the While Ancorotti Cosmetics has traditionally that this was the ideal time to explore new
international market is ‘Made-in-Ancorotti’ been known as a leading makeup opportunities in this sector, benefitting
and in the EMEA area and North America, manufacturing company, in recent years from the solid reputation of Ancorotti
more than half of the mascara made in we have also been working on skincare and, Cosmetics in the international beauty
outsourcing comes from our factory. If we starting this September, we are excited to industry. The next step, on the other hand,
stacked all the tubes that we can fill in one further diversify our offerings by entering will be to boost the wider segment, i.e.
year, we would have covered more than the the fragrance market as well. With the that of skin, hair and body care. We are
distance between the North Pole and the recent foundation of Ancorotti Perfumes, evaluating different plans of growth, both
South Pole! Leveraging this leadership, we housed in a 5,000-square-meter facility we internally and externally, with the aim of
are now looking to accelerate our growth own right next to Ancorotti Cosmetics, we implementing our offer on a 360° basis.

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