Page 136 - EM EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

EM: For years perfumery has been the
prerogative of our neighbour France,
so do you think that Italy and ‘Made
in Italy’ has cards to play even in the
sector of alcoholic perfumery, as well as
in make-up?
RB: Excellence knows no boundaries,
and we take pride in our Italian identity.
Italian craftsmanship is gaining increasing
recognition not only in makeup but across EM: An element of great surprise, the same time to strengthen our bond with
various cosmetic categories. Without ever since the foundation of Ancorotti the local community. I invite everyone to
taking anything away from our French Cosmetics, is the company’s investment drop in on the next edition.
counterparts — and I say this with firsthand in human resources.
experience, having spent many years of RB: Investing in people is a priority for EM: Allow us to mention something
my career in France — I firmly believe that us: with the start of the new business of about yourself, that would require a
Italy has earned a stellar reputation for fragrances, this year the Ancorotti Group chapter of its own. You were born in
innovation and professionalism in the will count 600 employees ad collaborators. turin, than catapulted as a young man
beauty and personal care industry. The Considering also the galaxy of local suppliers into the Parisian world with roles of top
world is changing, and this is how our idea who gravitate around our business, we management in the world of cosmetics,
of building a platform that catalyses the all- mobilize about a thousand workers. a brilliant career in important Groups
round concept of ‘Made in Italy’ including Imagine the social impact in a city like ours, with cosmetic brands operating in
alcoholic perfumery and care came into Crema, which has 35,000 inhabitants. various distribution channels, for two
being, bringing together Italian excellence in This leads us to be even more aware of our years you have put your vast experience
every area of this sector. corporate responsibility and proud of the in the world of brands for an Italian
international interest we attract. company in the private label business.
EM: Is communication important? The Crema Beauty Days event, which made Do you think that the fact of knowing
RB: It is essential, especially from the point its debut in the last weekend of September, the two sides of the business is an
of view of quality, as well as of quantity; was evidence of this, offering us and other advantage?
we want to convey our ‘expertise’ and our companies of the Lombard Beauty Valley an RB: I think so, it is no coincidence that other
positive and optimistic approach towards occasion to celebrate our excellence in front former colleagues from the world of brands
the market. of an international audience, allowing us at are today at the head of other groups in
the private label sector. When you come
from brands, you probably tend to interpret
more easily the needs of clients.
This is why I usually suggest to teams, even
before examining the characteristics of a
brief, to attentively analyse the positioning
of the brand.
This fully comprehensive approach makes us
a sparring partner, and not just a supplier.
Studying the projects in the medium- and
long-term allows a broader interpretation
of the market. Lastly, our leadership in
some product categories, such as mascara,
allows us to have a transversal vision over
a varied portfolio, from the indie brands to
pharmacy brands, from the mass market to
the luxury segment.
A vision that the brands, having a specific
target, cannot have in full.
Claudia Stagno
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