Page 17 - EM EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

Newcleus

Experience a scented revolution in the world of high
perfumery with Newcleus. based on an entirely
alcohol-free formula, Newcleus is unlike any perfume
from the Xerjoff portfolio. Breaking boundaries,
Newcleus is composed delicate alginate pearls which
hold the scented oil within each delicate sphere. The
encapsulated scent is only released once the sphere
is burst upon application, thus baptising the wearer
in the charming and elegant scent that lies within.
Dousing the wearer in an irresistible embrace,
Newcleus weaves soft rose petals throughout the
blend, revealing a floral elegance with gourmand
facets in the composition’s matrix, with milky notes,
white musk and mouth-watering caramel. Newcleus
is the carrier of innovation in perfumery and is
presented as an aesthetically unique piece of art
due to its pearly and shimmery appearance within
the cherished Xerjoff flacon.

Tony Iommi Deified

Tony Iommi and Xerjoff launch the second chapter of the Xerjoff Blends
venture, with the release of Deified, the scent accompanied by a new track
of the same name written by Tony Iommi together with a mind-blowing
music video. Xerjoff’s Founder and CEO, Sergio Momo, worked alongside
black Sabbath’s legendary guitarist Tony Iommi in the second experiment
for the creation of the new perfume to enter the Xerjoff Blends collection.
The new perfume project sees a combination of forces that play on the
palindromic nature of sound, scent and sensorial sequences. Created on
a duality of leather and spice. Deified perfume plays in a loop with no
beginning and no end in a dark and decadent experience. Authentic and
warm accents of saffron meet powdery and leathery facets that dance with
the delicate touch of gourmand freshness. Cinnamon exalts spicier notes,
complemented by gentle rose at the heart. The woody base of papyrus and
patchouli leaves the senses longing for more in a rhythmic exchange of back
and forth. In a partly-animated music video starring Tony Iommi and Sergio
Momo, Deified’s concept is given strength and delivers a powerful message
that implies a theme that continually repeats itself throughout history.

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