Page 20 - EM EXPORT MAGAZINE PERFUMERY EDITION

A company capable Based in Bologna and specialized in From 1990, the second part of Beautimport’s story is based
the distribution of luxury cosmetics in
of establishing perfumery, the company was founded
in 1974, but its origins date back to the
end of the 19 century.
th
deeply trusting At that time, Arturo Giorgi started
to import and distribute beauty
products, including Bourjois and after
relationships 50 years of successful business, the
prestigious French company offered
his son, Alessandro Giorgi, the licence
with its partners to produce the cosmetics in Italy, in
Casalecchio di Reno, near Bologna.
The Italian Bourjois SAI was thus
set up, alongside the only two other
production plants in Paris and
London, under the management
of Alessandro and then his sons
Arturo and Alberto and, later, his
son-in-law, Gildo Catelli. For
about fifty years, Bourjois SAI
produced all the brands that came
under Bourjois, namely Bourjois,
Chanel and Barbara Gould, then
in 1974 the plant was closed but the
French parent company awarded
Gildo’s son, Pier Sandro Catelli, the
distribution of all its brands, through
the new Beautimport company.
The ambitious objective was to relaunch the distribution and focus attention on the positioning of the Chanel cosmetic
products in perfumeries all over Italy. This was the beginning of Beautimport and its business for the first twenty-five years.
Thanks to the farsightedness and tireless work, Beautimport was steadily building up its own sales organization, covering
the whole of Italy and importing luxury fragrances and cosmetics from France.
Here is our logo, which encloses all our history, as in
a compact jewellery box sketched out in a few lines,
all our story…the scent of our history. You only have
to rub it like Aladdin’s lamp, close your eyes and
imagine seeing come out, one by one, all the features
that make it up. Only now do the initials of Pier
Sandro Catelli, who in 1974 founded Beautimport,
leap out before your eyes, which in turn give form
to Beautimport and its 50 years; and despite all this
confusion, Bologna can always remain to the fore.
*Lastly, the star shines like a beacon to the many years to come.
on its success in distributing other prestigious brands of
perfumery (Rochas, Patou, Lacoste, Tiffany, Glycell). Since
1996, the company has also held the Italian high-end well-
being brand, Terme di Saturnia, taking it to North America,
Japan, Russia and the Middle East.
Beautimport developed solid commercial relations with all its
partners, thanks to its professional integrity and the quality
of the brand distributed, leading to great satisfaction for all
parties concerned.
Today Beautimport is the exclusive distributor in Italy of the
prestigious Japanese brand of cosmetics Decorté.
The partnership has existed for thirteen years now, with a
hyper-selective distribution only to the most important and Nicola Catelli - Owner & CEO
select perfumeries in Rome and Milan, leading to continuous
and solid growth. This development has not been casual:
starting from the acquisition of a brand which was then unknown in the West it has expanded, thanks to intelligent work on
the brand and distribution that is always highly attentive and targeted.
Beautimport’s portfolio also includes Lubin Paris, the long-established fragrance
company founded in Paris in 1798. Totally French, from the nose to the production,
Lubin Paris fragrances are dedicated to the highest end of perfumeries.
Beautimport is the fiscal representative of Lubin in Italy and also looks after tis
logistics, trade marketing and naturally its marketing nationwide, to the great
satisfaction of the company, spurring on Beautimport to do better and better.
Beautimport has premises covering 2,000 square metres in Castel Maggiore, just outside Bologna, in a strategic position,
very close to the main infrastructures of the city.
The plant underwent major renovation from 2020, helping the business to get going again after the Covid pandemic.
All the sectors of Beautimport are currently undergoing technological updating, from the administration to the commercial
and from marketing to logistics.
The Beautimport logo also conceals within it the initials of Pier Sandro Catelli, who in 1974 founded Beautimport, but also
highlights the importance of Bologna (abbreviated in Italian to BO) and the 50 years of the company’s business.
History to date has proven Beautimport right: quality, which is not only in the products but also in the spirit behind
distribution and the deeply trusting relationships it establishes with all its partners, make Beautimport an exceptional
company.