Page 74 - EM EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

ITALART

NEW AND CREATIVE FRAGRANCES FOR ITS BRANDS

Italart is an Italian family-run company which has been producing fragrances and beauty

products for licenced brand and private label since 1954. Now in its third generation,
the company is based in Parma, the capital of Italian perfumery since the times of

Marie-Louise. Italart puts all its experience and vocation for fragrance into synergy with
the brands it represents, to exalt their intrinsic characteristics and DNA to the best.

The company has been putting

professionalism and passion into

perfumery for over 50 years

JOHN RICHMOND HARDCORE
RElIGION tO A DANCE BEAt
The new fragrance for men by John Richmond
embodies the fusion of the sacred and the rebellious
and captures the essence of a soul which is seeking
a deeper meaning while it feels the free energy of a
dancefloor. Hardcore religion represents the duality
of human nature, when devotion meets indulgence.
The olfactory experience is a transcendental
journey which begins with an explosion of fresh
and transparent citrus notes. The toning notes of
bergamot create an initial spark, like the first light
of dawn which opens up to us in the shadows, finish contrasts with the initial luminosity of three
symbolizing the reawakening of the soul. fragrance symbolizing the harmony between chaos
As the fragrance evolved, the dry and radical and calm, the sacred and the profane.
essence of cedar wood emerges, representing the The bottle is made up of a shell which reproduces
firmness and the force which are found in times of the aged effect of metal containing the glass bottle.
introspection. This woody heart reflects the nucleus In the 100ml size, the shell covering the bottle can be
of faith and conviction that cannot be crossed. separated and re-used so that the consumer only has
Lastly, the fragrance is immersed in a soft and to buy the new glass bottle.
enveloping amber, which acts as a soothing balm Hardcore Religion to a Dance beat is available as an
for the spirit and captures the intimate and calm Eau de Toilette in the sizes of 50ml and 100ml, the
moments of self-reflection, evoking a sense of latter with shell and bottle or only the bottle, Shower
comfort and inner peace. This subtle and clean Gel 200 ml and After Shave 100 ml.

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