Page 78 - EM EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

DERMATROPHINE

FUNCTIONAL DERMAL COSMETICS

TO GUARANTEE EFFICIENCY AND SAFETY

Since 2005, the Brand has undergone a great
transformation, it has focused attention on the
formulation of products that are pleasant to use and
interesting from the sensory point of view but with
special attention to the result and solution of the
greatest issues of the skin.

EM: What does the uniqueness of this brand consist
of, or what are the main characteristics that make
Dermatrophine an interesting brand both for the
Italian and for the foreign market?
FR: The market of reference and the final consumer are
increasingly demanding and informed.
The market asks us for an increasingly professional
approach linked to results and performances and
Dermatrophine has a team of professionals who draw
on the competences of Canova every day to offer
effective and immediate results and safety. We share
the Research & Development laboratories with Canova,
the brand leader of functional dermal cosmetics; this
is why our products have a very high functional and
INtERVIEW WItH technical level. Dermatrophine is also a slim line that
Francisca rolla, go straight to the objective and for this reason it
DERMAtROPHINE creates great loyalty, those who try our products are
MARKEtING MANAGER unlikely to abandon them.

Our products are also totally made in Italy.

EXPORT MAGAZINE: Can we define Dermatrophine
a long-established brand on the panorama of
Italian cosmetics? When was it taken over by
Sifarma?
FRANCISCA ROllA: Definitely! Dermatrophine
was founded in Montegrotto Terme in 1996 by a
pharmaceutical company; subsequently bought
by Sifarma in 1999, it brings with it values of high
standards of quality, reliability and safety.
Sifarma has treasured the expertise and know-
how acquired with the Canova brand, owned by the
company, to develop a concept of live that could offer
solutions at dermatological level for the final consumer.

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