Page 79 - EM EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

Production, where possible, is done with cold methods
to reduce the consumption of electricity.
We choose packaging with the least environmental
impact, we use FSC paper and we have some references
with REFILLS, we are also pleased because the refills
have a very high rotation, which is a sign that we are all
affected by the well-being of our planet.
We do not use silicones that are dangerous for
the environment (D4 and D5), parabens, paraffin,
petroleum jell or microplastics in the formulations.
We have recently activated a collaboration with the
Association Treedom to compensate the CO . To date
2
we have absorbed 10.56 t of CO .
2

EM: Is there a dedicated line for foreign markets?
What does it consist of and which distribution
channels is it for?
FR: For the foreign market we have decided to propose
our ICONIC lines, the ones that are best known and
appreciated on the domestic market, also paying
attention to the specific needs of some foreign markets.

EM: What is the brand’s approach to a subject
that involves a great part of today’s consumers,
sustainability?
FR: We are attentive to the environment and our planet
is very important to us.

EM: What is the positioning of the brand?
FR: We have a pharmaceutical soul, a family that guides
us and shares with us values of seriousness, reliability
and sincerity. We are driven by great passion and we
put all our competence into the development of our
brand. I am certain that these characteristics will also
be appreciated abroad and we will find partners with
whom to grow and share this approach.
In short, birds of a feather flock together!
Claudia Stagno
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