Page 24 - Export Magazine

C OMP AN y
youR oRIgINAL uNIQuENESS
The new 2023 collection by ALTER Ego ITALy
Alter Ego Italy is a professional
haircare brand for contemporary
women that strikes a balance between
sophistication, style, personal care and
a focus on sustainability. Inspired by
its belief in the uniqueness of every
woman, it is presenting y.O.U.,
yOUR ORIGINAL UNIQUENESS,
the new 2023 collection for
women who want to express their
unparalleled, invaluable uniqueness. cater to the needs of all kinds of hair.
y.o.u.
The y.o.u. collection features four
looks and most significantly four
women, who introduce themselves
with their words and their images.
Impulsive and vivacious but sensitive,
IRENE is always looking for new ways to
be herself. The warm chestnut colour is
enriched by iridescent sheens, making
it bright and in harmony, thanks to the
combination of tones. The style is cut,
layered and disconnected; the fringe
adds character to this style.
SALLy is smart, irreverent, lively and
creative. The colour matches with her
explosively curly hair: magenta is
the hottest shade chosen. Every
lock is styled individually
to enhance the natural
qualities of the curl.
cINzIA is a strong,
self-assertive woman
whose style reveals
her successes and
her failings. The alternative
shades of colour create effects as
effervescent as this lively, colourful
spirit, who is bursting with energy.
She expresses creativity also in her style:
no matter how she moves her hair,
the results are always original.
uRSuLA lives her life freely thanks to
her positive outlook. Shading adds
depth to the shape, with warm blonde
and wheat blonde making the Golden
Brown bright and irresistible.
Style is expressed in a versatile,
but sophisticated look.
All Alter Ego Italy salons share a
message of beauty and kindness, never
letting their customers down thanks to
sustainable, high-performance products
that harness the most innovative
formulation technology around to
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