Page 23 - Export Magazine

INTER VIEW

what were your inspirations for the
hairdressings you’ll show throughout
My.oRgANIcS fall winter
2023/2024 Hairstyling collection?
From the start, I wanted to portray my
vision for the brand’s artistic output.
This collection will be perfect for
showcasing the combined worlds
of fashion and salon hairdressing.
With textures and styling taken straight
from the pages of a fashion magazine
editorial, combined with unique cutting
and colouring techniques, this collection
will inspire hairdressers to learn new
trends and motivate clients to ask
for more challenging styles.

And lastly, a question
regarding brand value for
MY.ORGANICS founder
and CEO, Alessandro Lievore:
Alessandro, how is Richard Phillipart’s
partnership contributing to the
increase of My.oRgANIcS’ brand
awareness in Italy and abroad?
To solidify our brand philosophy and
reputation the world, we were looking
for a young and emerging designer who
could work with our products to create
unique and trendy designs. In addition,
the presence of such a talented figure,
already figuring among the judges of
Awards Hairdressers, gives us a way
to collaborate with one of the most
influential stylists in the trends.
We are very proud and content with this
collaboration and we look forward to
seeing how it will develop in the future.

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