Page 14 - EXPORT MAGAZINE

INTER VIEW

ITeLY HAIrFASHIoN

Innovating Haircare with Italian excellence

AN INTerVIew wITH primarily from Mediterranean plants

cHIArA FUSAro and oils, to create formulas that both
professionals and clients can trust.

EM: with growing markets in Asia,
what unique aspects of ITeLY
HAIrFASHIoN’s products do you think
will appeal most to Asian consumers?
cF: Asian consumers are increasingly
sophisticated in their beauty routines,
and there’s a growing demand for
products that deliver results without
compromising on quality or hair health.
ITELY HAIRFASHION’s strength lies in
our ability to meet these high standards.
Our products are designed to protect
and revitalize hair even in challenging
conditions, such as the high humidity
and pollution often found in many
Asian cities. The combination of our
natural ingredients and advanced
formulations—like our moisture-rich
chiara Fusaro, marketing Director
of ITeLY HAIrFASHIoN, treatments and color protection lines—
shares insights on the brand’s makes us an excellent fit for the Asian
commitment to sustainable beauty, market, where hair health is just as
professional education, and the important as beauty.
transformative power of their
innovative DeLYGLow color line
EM: Sustainability is becoming more
and more important to consumers,
EXPORT MAGAZINE: ITeLY HAIrFASHIoN especially in Asia. How does ITeLY
has been a staple in the global HAIrFASHIoN address this?
haircare industry for years. could you cF: That’s a great point. Sustainability
tell us a little about the brand’s core is one of our core values at ITELY
philosophy and what sets ITeLY apart HAIRFASHION. We are committed to
from other haircare companies? eco-friendly practices at every step,
cHIArA FUSAro: At ITELY from our formulations to our packaging.
HAIRFASHION, our philosophy has We use cruelty-free ingredients,
always been about combining the artistry prioritize recyclable packaging, and are
of Italian craftsmanship with cutting- constantly exploring ways to reduce
edge haircare science. We believe that our environmental footprint. More than
beautiful hair is not just about aesthetics ever, we see consumers in Asia, and
but also about health, which is why we globally, who care deeply about the
focus on products that are as nourishing impact their beauty products have on
and gentle as they are effective. What the planet. ITELY HAIRFASHION is proud
truly sets us apart is our commitment to be part of a movement towards more
to using natural ingredients, sourced responsible, conscious beauty.

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